Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - North America 2023

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Rank Advertiser Region Points
1 Foundation to Combat Antisemitism North America 92.8
2 Unilever North America 86.3
3 Ally North America 72.8
4 Wampole North America 65.7
5 General Mills North America 61.4
6 BP North America 55.7
7 Government of USA North America 50.0
8 Plug Entertainment North America 42.8
8 Warner Bros. Discovery North America 42.8
10 Recruit Holdings North America 35.7
11 The Wine Group North America 35.0
12 Upside North America 28.6
13 Kraft Heinz Company North America 25.7
13 Reckitt North America 25.7
13 Samsung North America 25.7
16 Tyson Foods North America 18.6
17 Hilton Worldwide North America 17.1
17 Morgan Stanley North America 17.1
17 Parkland Corporation North America 17.1
20 Amazon North America 12.8
21 PreVue North America 9.3
22 Ad Council North America 8.6
22 AT&T North America 8.6
22 Procter & Gamble North America 8.6
25 adidas North America 5.0
26 Blaze Pizza North America 4.3
26 Bob Evans North America 4.3
26 Huntington Bancshares Incorporated North America 4.3
26 QuikTrip North America 4.3
26 Starmark North America 4.3