MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers North America 2023

Kraft Heinz Company

Overall rank

#13

Points

25.7

Awards won

4

Finalists

5

Region
North America
Best in Show 0
Gold 1
Silver 2
Bronze 1
Finalist 5

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Moms’ Open Kitchen ABC Kraft Heinz Company Leo Burnett Indonesia Social Impact Marketing Smarties APAC Silver
ABC Soy - The Failed Cooking Project ABC Kraft Heinz Company Leo Burnett Indonesia Diversity & Inclusion Smarties Indonesia Silver
Tracking the impact of online ads on offline sales with footfall measurement ABC Kraft Heinz Company Carat Indonesia O2O / New Retail / Innovative & New Tech Sales Channels Smarties Indonesia Finalist
Lunchabuild This Lunchables Kraft Heinz Company Starcom USA Instant Impact / Promotion Smarties North America Gold
Tattoo Ink Heinz Kraft Heinz Company Brazil Experiência de Marca (Brand Experience), Marketing de influenciadores e criadores (Creators/ Influence Marketing) Smarties Brazil Bronze, Finalist
Tracking the impact of online ads on offline sales with footfall measurement ABC Kraft Heinz Company The Trade Desk Indonesia O2O / New Retail / Innovative & New Tech Sales Channels Smarties Indonesia Finalist
Cheer the Taste Heinz Kraft Heinz Company YouExperience United Arab Emirates XR Technology – (AR/VR/MR), User Experience (UX) & Design Smarties MENA Finalist (2)