Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Media Agencies

MEA 2025

Top 10 ranking

Points by company

Full results

Rank Media Agency Region Points
1 PHD MEA 276.7
2 OMD MEA 269.3
3 PHD MEA 257.2
4 Mindshare MEA 249.9
5 Essencemediacom MEA 243.1
6 Mediaplus MEA 204.7
7 Rainmaker Media MEA 173.2
8 Initiative MEA 148.9
9 Carat MEA 127.1
10 EssenceMediacom MEA 124.5
11 Mindshare MEA 120.5
12 UM MEA 104.5
13 Carat MEA 104.1
14 Spark Foundry MEA 88.1
15 Mindshare MEA 84.5
16 Spex Media MEA 84.3
17 WPP Media MEA 84.1
18 Mindshare MEA 68.1
19 Spark Foundry MEA 56.3
20 UM MEA 52.0
21 OMD MEA 50.0
22 PHD MEA 40.1
22 Sempeak Digital Media Agency MEA 40.1
24 Wavemaker MEA 36.2
25 OPNForte MEA 35.1
26 Carat MEA 24.1
26 UM MEA 24.1
28 BrandEye Media MEA 24.0
28 PHD MEA 24.0
28 The MediaShop MEA 24.0
31 Initiative MEA 20.1
32 Magna MEA 16.1
32 Publicis Media MEA 16.1
32 UM MEA 16.1
35 IPG Mediabrands MEA 16.0
35 MG Media MEA 16.0
35 Mindshare MEA 16.0
38 Hearts & Science MEA 12.1
38 Publicis Media MEA 12.1
38 Starcom MEA 12.1
38 Wavemaker MEA 12.1
42 A2Z Media MEA 12.0
42 PHD MEA 12.0
44 A2Z Media MEA 8.0
44 WPP Media MEA 8.0
44 Zenith MEA 8.0
47 OMD MEA 4.0
47 TRASE MEA 4.0
47 UM MEA 4.0