Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Holding Companies

Global 2017

Top 10 ranking

Points by company

Full results

Rank Holding Company Region Points
1 WPP Global 2465.7
2 Interpublic Group Global 849.3
3 Omnicom Group Global 497.1
4 Publicis Groupe Global 429.6
5 Havas Global 225.9
6 Dentsu Global 103.4
7 MDC Partners Global 17.1
8 Engine Group Global 12.8