Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Holding Companies

Global 2025

Top 10 ranking

Points by company

Full results

Rank Holding Company Network Region Points
1 WPP WPP Global 6944.3
2 Publicis Groupe Publicis Groupe Global 3220.8
3 Omnicom Group Omnicom Group Global 3105.7
4 Interpublic Group Interpublic Group Global 1359.2
5 Dentsu Dentsu Global 1124.2
6 Havas Group Havas Group Global 415.2
7 Hakuhodo DY Group Hakuhodo DY Group Global 277.2
8 Accenture Accenture Global 109.3
9 Stagwell Stagwell Global 28.2