Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Creative Agencies
Top 10 ranking
Points by company
Full results
| Rank | Creative Agency | Region | Points |
|---|---|---|---|
| 1 | Leo | MEA | 370.1 |
| 2 | MullenLowe | MEA | 327.3 |
| 3 | VML | MEA | 276.2 |
| 4 | Saatchi & Saatchi | MEA | 229.1 |
| 5 | 99c | MEA | 208.3 |
| 6 | Ogilvy | MEA | 200.3 |
| 7 | Publicis | MEA | 194.4 |
| 8 | Publicis | MEA | 168.9 |
| 9 | Momentum | MEA | 132.8 |
| 10 | MullenLowe | MEA | 130.3 |
| 11 | VML | MEA | 128.1 |
| 12 | Reklamania | MEA | 122.2 |
| 13 | Concept | MEA | 100.3 |
| 14 | Consciouslab | MEA | 90.1 |
| 15 | Interesting Times | MEA | 84.3 |
| 16 | Gorilla | MEA | 84.1 |
| 17 | Medina Turgul DDB | MEA | 80.2 |
| 18 | MullenLowe | MEA | 80.1 |
| 18 | Ogilvy | MEA | 80.1 |
| 20 | Sobraz | MEA | 72.8 |
| 21 | OLIVER | MEA | 72.1 |
| 21 | OLIVER | MEA | 72.1 |
| 23 | The Planner Co | MEA | 70.0 |
| 24 | Code8 | MEA | 68.2 |
| 25 | LION | MEA | 52.1 |
| 26 | Saatchi & Saatchi | MEA | 48.3 |
| 27 | TBWA\Istanbul | MEA | 48.1 |
| 28 | Penquin | MEA | 44.1 |
| 29 | dentsu Turkey | MEA | 42.2 |
| 30 | CIRCUS | MEA | 40.1 |
| 30 | OLIVER | MEA | 40.1 |
| 30 | Senfonico | MEA | 40.1 |
| 33 | M&C Saatchi Abel | MEA | 40.0 |
| 34 | Triple Eight | MEA | 36.1 |
| 35 | SALVO | MEA | 32.1 |
| 36 | MullenLowe | MEA | 32.0 |
| 36 | The Up&Up Group | MEA | 32.0 |
| 36 | Until Until Agency & Events | MEA | 32.0 |
| 39 | Almost Impossible Agency | MEA | 28.2 |
| 40 | Puck Global | MEA | 28.1 |
| 40 | SocialFamous | MEA | 28.1 |
| 42 | Ogilvy 4129 | MEA | 24.1 |
| 42 | PANENKA | MEA | 24.1 |
| 44 | Pulse Nigeria | MEA | 24.0 |
| 45 | NaysWorks | MEA | 20.1 |
| 46 | Avatar | MEA | 20.0 |
| 47 | Machine_ | MEA | 16.0 |
| 47 | Weber Shandwick | MEA | 16.0 |
| 49 | AKQA | MEA | 12.1 |
| 50 | Dentsu Redstar | MEA | 12.0 |
| 50 | Happy People Project | MEA | 12.0 |
| 50 | Naked Brain Communications | MEA | 12.0 |
| 50 | PunchBBDO | MEA | 12.0 |
| 54 | You Experience Advertising and Marketing LLC | MEA | 8.1 |
| 55 | Publicis | MEA | 8.0 |
| 55 | Simunye Media | MEA | 8.0 |
| 55 | Simunye Media | MEA | 8.0 |
| 55 | T&P | MEA | 8.0 |
| 55 | Tibule Advertising | MEA | 8.0 |
| 60 | Liberté İstanbul | MEA | 4.2 |
| 61 | BLABXCONCEPT | MEA | 4.0 |
| 61 | bro'event | MEA | 4.0 |
| 61 | dentsu South Africa | MEA | 4.0 |
| 61 | Havas | MEA | 4.0 |
| 61 | LION | MEA | 4.0 |
| 61 | Liwa Advertising | MEA | 4.0 |
| 61 | McCann | MEA | 4.0 |
| 61 | NG Event | MEA | 4.0 |
| 61 | SEM | MEA | 4.0 |
| 61 | Studio X | MEA | 4.0 |
| 71 | Ebony+Ivory | MEA | 2.0 |