Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Creative Agencies

Global 2025

Top 10 ranking

Points by company

Full results

Rank Creative Agency Region Points
1 Leo Global 993.3
2 Ogilvy Global 793.1
3 VML Global 755.2
4 Dentsu Creative Global 620.2
5 MullenLowe Global 606.0
6 Publicis Global 512.3
7 OLIVER Global 300.9
8 M&C Saatchi Performance Global 299.9
9 Saatchi & Saatchi Global 277.4
10 AlmapBBDO Global 245.6
11 99c Global 208.3
12 Don Global 145.5
13 Hakuhodo Global 134.0
14 Momentum Global 132.8
15 Reklamania Global 122.2
16 Dentsu Global 115.6
17 Serviceplan Global 102.3
18 Concept Global 100.3
19 Purpose.Ant Global 96.5
20 Consciouslab Global 90.1
21 Droga5 Global 88.6
22 Interesting Times Global 84.3
24 Gorilla Global 84.1
23 Publicis JimenezBasic Global 84.1
25 Medina Turgul DDB Global 80.2
26 TRACK Global 78.3
27 Sobraz Global 72.8
28 The Planner Co Global 70.0
29 Code8 Global 68.2
30 Eyden Global 67.0
31 GIGIL Global 64.1
32 MullenLowe Mishra Global 57.9
33 WMcCann Global 57.3
34 Le Pub Global 56.4
35 LION Global 56.1
37 BETC Global 52.3
36 wow company Global 52.3
38 Carnivo Global 51.4
39 Flock Global 48.3
40 T&P Global 48.3
41 TBWA\Istanbul Global 48.1
42 BBDO Guerrero Global 47.2
43 Choojai & Friends Global 44.5
44 Penquin Global 44.1
45 Ambilhati Global 40.7
47 Berakar Komunikasi Global 40.3
46 DAVID Global 40.3
48 Gana Black Global 40.3
48 Live The Agency Global 40.3
50 SoWhat Global 40.3
51 CIRCUS Global 40.1
53 JONGLUCKDEE Global 40.1
51 Senfonico Global 40.1
54 M&C Saatchi Abel Global 40.0
55 Ki Saigon Global 36.9
56 Ampfy Global 36.2
57 Triple Eight Global 36.1
58 BBH Global 35.2
59 GUT Global 32.2
60 SALVO Global 32.1
61 The Up&Up Group Global 32.0
62 Until Until Agency & Events Global 32.0
63 Schbang Global 30.0
64 Rapp Global 28.3
65 Africa Global 28.2
67 Almost Impossible Agency Global 28.2
65 Atenas.ag Global 28.2
68 Puck Global Global 28.1
69 SocialFamous Global 28.1
70 Cossette Global 25.0
72 Isla República Global 24.3
71 Scholz & Friends Global 24.3
74 Good People Network Global 24.2
73 McCann Global 24.2
74 MOONFOLKS Global 24.2
76 W3haus Global 24.2
77 Ogilvy 4129 Global 24.1
78 PANENKA Global 24.1
79 Pulse Nigeria Global 24.0
80 Razorfish Global 21.5
80 The House of JOY Global 21.5
82 S2B Media & Creative Global 20.5
83 Agencia Carnal Global 20.2
84 DDB Mudra Group Global 20.2
84 FCB Kinnect Global 20.2
88 NaysWorks Global 20.1
87 PROS Global 20.1
86 Taka Global 20.1
89 Avatar Global 20.0
90 Lafayette American Global 17.2
91 PAST/NEXT Global 17.1
93 Enormous Global 16.2
93 Ideas Farm Global 16.2
92 Super Global 16.2
97 DDB MNL Global 16.0
96 Dentsu Redstar Global 16.0
99 Machine_ Global 16.0
98 Simunye Media Global 16.0
95 Spa-Hakuhodo Global 16.0
100 Weber Shandwick Global 16.0
101 Nord DDB Global 15.0
102 Cheil Global 12.9
108 AKQA Global 12.1
103 Grey Global 12.1
103 Lanzallamas Global 12.1
107 MarsX Global 12.1
106 MullenLowe Lintas Global 12.1
103 TombrasNiña Global 12.1
110 Happy People Project Global 12.0
111 Naked Brain Communications Global 12.0
109 PunchBBDO Global 12.0
112 Publicis Chemistry Global 8.9
113 FULLSENSE Global 8.6
113 Shanghai XinZhi Ads Global 8.6
117 ALVA Maleo Global 8.1
115 Bombay Global 8.1
121 Dark Kitchen Creatives Global 8.1
121 Galeria Global 8.1
117 HudHud Global 8.1
117 Manta+ Global 8.1
117 Popcult Group Global 8.1
121 Wieden+Kennedy Global 8.1
116 You Experience Advertising and Marketing LLC Global 8.1
124 Tibule Advertising Global 8.0
125 Golden Communication Group Global 5.0
126 The Rabbit Hole Global 4.5
128 Dawson Global 4.3
127 Elmwood Brand & Design Consultancy Global 4.3
129 Liberté İstanbul Global 4.2
129 MMGY Global 4.2
136 Animal3 Global 4.0
136 ARTEK GROUP Global 4.0
144 BLABXCONCEPT Global 4.0
136 Bounche Global 4.0
144 bro'event Global 4.0
133 Dentsu Posterscope Global 4.0
150 Dentsu Redder Global 4.0
139 Fbiz Global 4.0
144 Havas Global 4.0
139 IPG Health Global 4.0
135 Liwa Advertising Global 4.0
144 NG Event Global 4.0
139 OpusMúltipla Global 4.0
139 Paim United Creators Global 4.0
133 Please See Advertising Pvt. Ltd. Global 4.0
144 SEM Global 4.0
131 Special Global 4.0
144 Studio X Global 4.0
139 Talent Global 4.0
132 TBWA\Buenos Aires Global 4.0
150 ZEE Global 4.0
152 Ebony+Ivory Global 2.0