Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Creative Agencies

APAC 2025

Top 10 ranking

Points by company

Full results

Rank Creative Agency Region Points
1 Dentsu Creative APAC 331.0
2 M&C Saatchi Performance APAC 299.9
3 Dentsu Creative APAC 257.0
4 Ogilvy APAC 243.8
5 Leo APAC 205.6
6 Leo APAC 156.3
7 Hakuhodo APAC 134.0
8 Leo APAC 132.1
9 VML APAC 100.6
10 Purpose.Ant APAC 96.5
11 Publicis JimenezBasic APAC 84.1
12 Publicis APAC 72.2
13 Eyden APAC 67.0
14 GIGIL APAC 64.1
14 Ogilvy APAC 64.1
16 MullenLowe Mishra APAC 57.9
17 wow company APAC 52.3
18 Carnivo APAC 51.4
19 Flock APAC 48.3
20 Ogilvy APAC 48.1
20 OLIVER APAC 48.1
22 BBDO Guerrero APAC 47.2
23 Choojai & Friends APAC 44.5
23 Leo APAC 44.5
25 dentsu Indonesia APAC 44.3
26 Ambilhati APAC 40.7
27 Leo APAC 40.4
28 Berakar Komunikasi APAC 40.3
28 T&P APAC 40.3
30 JONGLUCKDEE APAC 40.1
30 Ogilvy APAC 40.1
32 Ki Saigon APAC 36.9
33 OLIVER APAC 32.2
33 OLIVER APAC 32.2
35 BBH APAC 31.2
36 Schbang APAC 30.0
37 Dentsu Creative APAC 24.2
37 Good People Network APAC 24.2
37 MOONFOLKS APAC 24.2
40 VML APAC 24.0
41 S2B Media & Creative APAC 20.5
42 DDB Mudra Group APAC 20.2
42 FCB Kinnect APAC 20.2
44 Taka APAC 20.1
45 dentsu China APAC 17.1
45 PAST/NEXT APAC 17.1
47 Enormous APAC 16.2
47 Ideas Farm APAC 16.2
49 DDB MNL APAC 16.0
49 Spa-Hakuhodo APAC 16.0
51 Cheil APAC 12.9
52 MarsX APAC 12.1
52 MullenLowe Lintas APAC 12.1
54 Leo APAC 12.0
55 Publicis Chemistry APAC 8.9
56 FULLSENSE APAC 8.6
56 Shanghai XinZhi Ads APAC 8.6
58 ALVA Maleo APAC 8.1
58 HudHud APAC 8.1
58 Manta+ APAC 8.1
58 Ogilvy APAC 8.1
58 OLIVER APAC 8.1
58 Popcult Group APAC 8.1
64 dentsu Philippines APAC 8.0
64 VML APAC 8.0
66 Golden Communication Group APAC 5.0
67 Ogilvy APAC 4.5
67 Publicis APAC 4.5
67 The Rabbit Hole APAC 4.5
70 Dawson APAC 4.3
70 Elmwood Brand & Design Consultancy APAC 4.3
72 Animal3 APAC 4.0
72 ARTEK GROUP APAC 4.0
72 BBH APAC 4.0
72 Bounche APAC 4.0
72 Dentsu Posterscope APAC 4.0
72 Dentsu Redder APAC 4.0
72 Dentsu Redstar APAC 4.0
72 Please See Advertising Pvt. Ltd. APAC 4.0
72 ZEE APAC 4.0