Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Creative Agency | Network | Location | Region | Points |
|---|---|---|---|---|---|
| 1 | Leo Burnett | Publicis Groupe | Jakarta | APAC | 219.7 |
| 2 | dentsu Redder | Dentsu | Ho Chi Minh City | APAC | 213.2 |
| 3 | Leo Burnett | Publicis Groupe | Ho Chi Minh City | APAC | 198.1 |
| 4 | Toaster | Singapore | APAC | 145.5 | |
| 5 | dentsu Indonesia | Dentsu | Jakarta | APAC | 90.4 |
| 6 | Publicis | Publicis Groupe | Ho Chi Minh City | APAC | 87.6 |
| 7 | Hakuhodo | Hakuhodo DY Group | Ho Chi Minh City | APAC | 86.9 |
| 8 | Dentsu Creative | Dentsu | Shanghai | APAC | 85.7 |
| 9 | Leo Burnett | Publicis Groupe | Bangkok | APAC | 80.2 |
| 10 | Dentsu Creative | Dentsu | Ho Chi Minh City | APAC | 75.8 |
| 11 | Publicis JimenezBasic | Publicis Groupe | Makati | APAC | 72.2 |
| 12 | XYZ SAIGON | Ho Chi Minh City | APAC | 71.0 | |
| 13 | Carnival | Ho Chi Minh City | APAC | 70.8 | |
| 14 | MullenLowe Lintas | Interpublic Group | Mumbai | APAC | 69.6 |
| 15 | Toaster | Gurgaon | APAC | 53.8 | |
| 16 | Cheil | Ho Chi Minh City | APAC | 53.5 | |
| 17 | Dentsu Creative | Dentsu | Beijing | APAC | 42.8 |
| 18 | Leo Burnett | Publicis Groupe | Gurgaon | APAC | 40.4 |
| 18 | Leo Burnett | Publicis Groupe | Mumbai | APAC | 40.4 |
| 20 | Flock | Jakarta | APAC | 40.2 | |
| 21 | Cheil | Gurgaon | APAC | 38.5 | |
| 22 | Carnivo | Shanghai | APAC | 34.3 | |
| 23 | Ogilvy | WPP | Ho Chi Minh City | APAC | 32.5 |
| 24 | AMBILHATI | Jakarta | APAC | 32.2 | |
| 25 | Wizard | Interpublic Group | Taguig | APAC | 32.1 |
| 26 | McCann | Interpublic Group | Jakarta | APAC | 29.0 |
| 27 | PAST/NEXT | Shanghai | APAC | 25.7 | |
| 28 | DDB Mudra Group | Omnicom Group | Mumbai | APAC | 24.2 |
| 29 | Dentsu Creative | Dentsu | Mumbai | APAC | 16.1 |
| 29 | Ogilvy | WPP | Gurgaon | APAC | 16.1 |
| 31 | Havas | Havas Group | Jakarta | APAC | 12.1 |
| 31 | Wunderman Thompson | WPP | Jakarta | APAC | 12.1 |
| 33 | Tonic Worldwide | Mumbai | APAC | 8.1 | |
| 34 | dentsu Vietnam | Dentsu | Ho Chi Minh City | APAC | 8.0 |
| 34 | Pencil Group | Ho Chi Minh City | APAC | 8.0 | |
| 36 | Shiyin Culture | Shanghai | APAC | 6.3 | |
| 37 | Superson | Singapore | APAC | 4.5 | |
| 38 | Asatsu-DK Vietnam | Ho Chi Minh City | APAC | 4.0 | |
| 38 | Carbon Digital, Inc. | Makati | APAC | 4.0 | |
| 38 | DMP Communications | Jakarta | APAC | 4.0 | |
| 38 | Havas | Havas Group | Gurgaon | APAC | 4.0 |
| 38 | Ogilvy | WPP | Mumbai | APAC | 4.0 |
| 38 | Publicis | Publicis Groupe | Jakarta | APAC | 4.0 |
| 38 | Qrius Creative Labs | Mumbai | APAC | 4.0 | |
| 38 | Salvo Cipta Kreasi | Jakarta | APAC | 4.0 | |
| 38 | Thread & Needle - Kim Chỉ Agency | Ho Chi Minh City | APAC | 4.0 | |
| 47 | Wunderman Thompson | WPP | Taguig | APAC | 2.3 |
| 48 | Wunderman Thompson | WPP | Manila | APAC | 2.2 |
| 49 | Key Point Film | Shanghai | APAC | 1.6 |