Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Checkers | Retail | South Africa | 204.2 |
| 2 | KFC | Retail | South Africa | 188.3 |
| 3 | Standard Bank | Financial Services | South Africa | 153.2 |
| 4 | TFG Limited | Retail | South Africa | 104.1 |
| 5 | Ackermans | Retail | South Africa | 100.1 |
| 6 | Dove | Toiletries & Cosmetics | South Africa | 92.1 |
| 7 | Pep | Retail | South Africa | 80.1 |
| 7 | Pick n Pay | Retail | South Africa | 80.1 |
| 9 | Absa | Financial Services | South Africa | 60.1 |
| 10 | DStv | Media & Publishing | South Africa | 56.1 |
| 10 | Reboost Energy | Soft Drinks | South Africa | 56.1 |
| 12 | Benny | Food | South Africa | 52.1 |
| 12 | Castle Lite | Alcoholic Drinks | South Africa | 52.1 |
| 14 | Nedbank | Financial Services | South Africa | 44.0 |
| 15 | Gillette | Toiletries & Cosmetics | South Africa | 40.1 |
| 15 | Knorr | Food | South Africa | 40.1 |
| 15 | Vaseline | Toiletries & Cosmetics | South Africa | 40.1 |
| 18 | Bright Sky | Media & Publishing | South Africa | 40.0 |
| 18 | Cadbury | Food | South Africa | 40.0 |
| 18 | Sunlight | Household & Domestic | South Africa | 40.0 |
| 21 | Benylin | Pharma & Healthcare | South Africa | 36.1 |
| 22 | Tinkies | Food | South Africa | 36.0 |
| 23 | Comfort | Household & Domestic | South Africa | 32.0 |
| 23 | Jungle Oats | Food | South Africa | 32.0 |
| 23 | Nivea | Toiletries & Cosmetics | South Africa | 32.0 |
| 23 | SASKO | Food | South Africa | 32.0 |
| 23 | STADIO Higher Education | Non-profit, public sector & education | South Africa | 32.0 |
| 28 | Reach for a Dream | Non-profit, public sector & education | South Africa | 28.0 |
| 28 | Suzuki | Automotive | South Africa | 28.0 |
| 30 | Audi | Automotive | South Africa | 24.0 |
| 30 | Coca-Cola | Soft Drinks | South Africa | 24.0 |
| 30 | Estee Lauder | Toiletries & Cosmetics | South Africa | 24.0 |
| 30 | Jameson | Alcoholic Drinks | South Africa | 24.0 |
| 30 | Lexus | Automotive | South Africa | 24.0 |
| 30 | Lifebuoy | Pharma & Healthcare | South Africa | 24.0 |
| 30 | Maybelline | Toiletries & Cosmetics | South Africa | 24.0 |
| 30 | Takealot | Retail | South Africa | 24.0 |
| 30 | Volkswagen | Automotive | South Africa | 24.0 |
| 39 | Heineken | Alcoholic Drinks | South Africa | 20.0 |
| 39 | Restonic | Household & Domestic | South Africa | 20.0 |
| 41 | BP | Automotive | South Africa | 16.0 |
| 41 | Budget Insurance | Financial Services | South Africa | 16.0 |
| 41 | Clicks | Pharma & Healthcare | South Africa | 16.0 |
| 41 | George & Mason | Retail | South Africa | 16.0 |
| 41 | Handy Andy | Household & Domestic | South Africa | 16.0 |
| 41 | Himalaya Wellness | Toiletries & Cosmetics | South Africa | 16.0 |
| 41 | Hollard | Financial Services | South Africa | 16.0 |
| 41 | Ingram's | Toiletries & Cosmetics | South Africa | 16.0 |
| 41 | Isuzu | Automotive | South Africa | 16.0 |
| 41 | Nando's | Retail | South Africa | 16.0 |
| 41 | Oros | Soft Drinks | South Africa | 16.0 |
| 41 | Toyota | Automotive | South Africa | 16.0 |
| 53 | Doom | Household & Domestic | South Africa | 12.0 |
| 53 | Jolly Jus | Food | South Africa | 12.0 |
| 53 | OMO | Household & Domestic | South Africa | 12.0 |
| 56 | Coke Studio | Media & Publishing | South Africa | 8.0 |
| 56 | kykNET | Media & Publishing | South Africa | 8.0 |
| 56 | Lay's | Food | South Africa | 8.0 |
| 56 | McDonald's | Retail | South Africa | 8.0 |
| 56 | Old Mutual | Financial Services | South Africa | 8.0 |
| 56 | Shield | Toiletries & Cosmetics | South Africa | 8.0 |
| 56 | Simba Chips | Food | South Africa | 8.0 |
| 56 | South African Tourism | Transport & Tourism | South Africa | 8.0 |
| 56 | SuperSport | Media & Publishing | South Africa | 8.0 |
| 56 | VodaPay | Financial Services | South Africa | 8.0 |
| 66 | Miway | Financial Services | South Africa | 5.0 |
| 66 | South African Breweries | Alcoholic Drinks | South Africa | 5.0 |
| 68 | Amstel | Alcoholic Drinks | South Africa | 4.0 |
| 68 | Brand South Africa | Non-profit, public sector & education | South Africa | 4.0 |
| 68 | Cleanipedia | Media & Publishing | South Africa | 4.0 |
| 68 | First for Women | Financial Services | South Africa | 4.0 |
| 68 | Huletts Sugar | Food | South Africa | 4.0 |
| 68 | Mzansi Magic | Media & Publishing | South Africa | 4.0 |
| 68 | Wimpy | Retail | South Africa | 4.0 |
| 68 | Woolworths South Africa | Retail | South Africa | 4.0 |
| 68 | Zam-Buk | Pharma & Healthcare | South Africa | 4.0 |