Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | PEP | Retail | South Africa | 160.4 |
| 2 | Vodacom | Telecoms & Utilities | South Africa | 100.2 |
| 3 | Standard Bank | Financial Services | South Africa | 93.3 |
| 4 | CarSpa | Automotive | South Africa | 80.2 |
| 4 | TFG Limited | Retail | South Africa | 80.2 |
| 6 | Checkers | Retail | South Africa | 80.1 |
| 6 | KFC | Retail | South Africa | 80.1 |
| 8 | Suzuki | Automotive | South Africa | 60.2 |
| 9 | Castle Lite | Alcoholic Drinks | South Africa | 60.1 |
| 9 | DStv | Media & Publishing | South Africa | 60.1 |
| 11 | Shoprite | Retail | South Africa | 44.1 |
| 12 | Cadbury | Food | South Africa | 40.1 |
| 12 | Geewiz | Retail | South Africa | 40.1 |
| 12 | Nando's | Retail | South Africa | 40.1 |
| 12 | Paramount | Media & Publishing | South Africa | 40.1 |
| 12 | Savanna | Alcoholic Drinks | South Africa | 40.1 |
| 12 | Ultra Liquors | Retail | South Africa | 40.1 |
| 12 | Xbox | Technology & Electronics | South Africa | 40.1 |
| 19 | Heineken | Alcoholic Drinks | South Africa | 36.1 |
| 20 | OMO | Household & Domestic | South Africa | 32.1 |
| 21 | Dentsu | Business & Industrial | South Africa | 32.0 |
| 21 | Fatti's & Moni's | Food | South Africa | 32.0 |
| 21 | Tinkies | Food | South Africa | 32.0 |
| 24 | Coca-Cola | Soft Drinks | South Africa | 28.1 |
| 25 | Capitec Bank | Financial Services | South Africa | 28.0 |
| 25 | KitKat | Food | South Africa | 28.0 |
| 25 | SPAR | Retail | South Africa | 28.0 |
| 28 | Fanta | Soft Drinks | South Africa | 24.0 |
| 28 | Ford | Automotive | South Africa | 24.0 |
| 28 | Reboost Energy | Soft Drinks | South Africa | 24.0 |
| 31 | AXE | Toiletries & Cosmetics | South Africa | 20.1 |
| 32 | Absa Bank | Financial Services | South Africa | 20.0 |
| 32 | Anglo American | Business & Industrial | South Africa | 20.0 |
| 32 | BMW | Automotive | South Africa | 20.0 |
| 32 | Sasol | Telecoms & Utilities | South Africa | 20.0 |
| 36 | Corona | Alcoholic Drinks | South Africa | 16.0 |
| 36 | kykNET | Telecoms & Utilities | South Africa | 16.0 |
| 36 | LUX | Toiletries & Cosmetics | South Africa | 16.0 |
| 36 | Mzansi Magic | Telecoms & Utilities | South Africa | 16.0 |
| 36 | RE/MAX | Business & Industrial | South Africa | 16.0 |
| 41 | Amazon Prime Video | Media & Publishing | South Africa | 12.0 |
| 41 | Colgate | Toiletries & Cosmetics | South Africa | 12.0 |
| 41 | Sanlam | Financial Services | South Africa | 12.0 |
| 41 | Spotify | Media & Publishing | South Africa | 12.0 |
| 45 | Builders | Retail | South Africa | 8.0 |
| 45 | John Deere | Financial Services | South Africa | 8.0 |
| 45 | Lifebuoy | Pharma & Healthcare | South Africa | 8.0 |
| 45 | Makro | Retail | South Africa | 8.0 |
| 45 | MTN | Telecoms & Utilities | South Africa | 8.0 |
| 45 | Shield | Toiletries & Cosmetics | South Africa | 8.0 |
| 45 | Unilever | Household & Domestic | South Africa | 8.0 |
| 45 | Upstream | Technology & Electronics | South Africa | 8.0 |
| 53 | Centre for Analytics and Behavioural Change | Non-profit, public sector & education | South Africa | 4.0 |
| 53 | Dove | Toiletries & Cosmetics | South Africa | 4.0 |
| 53 | Technology & Electronics | South Africa | 4.0 | |
| 53 | SA Rugby | Leisure & Entertainment | South Africa | 4.0 |
| 53 | WPP Stream | Non-profit, public sector & education | South Africa | 4.0 |
| 53 | YouTube | Media & Publishing | South Africa | 4.0 |