Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | O Boticario | Toiletries & Cosmetics | Brazil | 124.8 |
| 2 | KitKat | Food | Brazil | 80.0 |
| 3 | Heineken | Alcoholic Drinks | Brazil | 64.4 |
| 4 | Burger King | Retail | Brazil | 60.4 |
| 5 | Cif | Household & Domestic | Brazil | 52.3 |
| 5 | Duolingo | Media & Publishing | Brazil | 52.3 |
| 7 | Audible | Leisure & Entertainment | Brazil | 40.3 |
| 7 | Pedigree | Household & Domestic | Brazil | 40.3 |
| 7 | Samsung | Technology & Electronics | Brazil | 40.3 |
| 7 | Vanish | Household & Domestic | Brazil | 40.3 |
| 7 | White Horse | Alcoholic Drinks | Brazil | 40.3 |
| 12 | Bauducco | Food | Brazil | 36.2 |
| 12 | Media & Publishing | Brazil | 36.2 | |
| 14 | BIS | Food | Brazil | 32.2 |
| 14 | FIAT | Automotive | Brazil | 32.2 |
| 14 | Nestle | Food | Brazil | 32.2 |
| 14 | Santander SMUSIC | Leisure & Entertainment | Brazil | 32.2 |
| 14 | Seara | Food | Brazil | 32.2 |
| 19 | Amazon | Retail | Brazil | 28.2 |
| 19 | Honda | Automotive | Brazil | 28.2 |
| 21 | Manscaped | Toiletries & Cosmetics | Brazil | 24.3 |
| 22 | BIC | Household & Domestic | Brazil | 24.2 |
| 22 | Blizzard Entertainment | Technology & Electronics | Brazil | 24.2 |
| 24 | Chevrolet | Automotive | Brazil | 20.1 |
| 24 | Closeup | Toiletries & Cosmetics | Brazil | 20.1 |
| 24 | Jeep | Automotive | Brazil | 20.1 |
| 24 | Lacta | Food | Brazil | 20.1 |
| 24 | VIBRA | Telecoms & Utilities | Brazil | 20.1 |
| 29 | Amstel | Alcoholic Drinks | Brazil | 16.1 |
| 29 | Centrum | Pharma & Healthcare | Brazil | 16.1 |
| 29 | Dorflex | Pharma & Healthcare | Brazil | 16.1 |
| 29 | Magazine Luiza | Media & Publishing | Brazil | 16.1 |
| 29 | Quem Disse, Berenice? | Toiletries & Cosmetics | Brazil | 16.1 |
| 29 | Sadia | Food | Brazil | 16.1 |
| 35 | Banco Bradesco | Financial Services | Brazil | 12.1 |
| 35 | Grupo Boticário | Toiletries & Cosmetics | Brazil | 12.1 |
| 35 | Itau | Financial Services | Brazil | 12.1 |
| 35 | Johnnie Walker | Alcoholic Drinks | Brazil | 12.1 |
| 35 | OMO | Household & Domestic | Brazil | 12.1 |
| 40 | Mastercard | Financial Services | Brazil | 9.0 |
| 41 | Cheetos | Food | Brazil | 8.1 |
| 41 | Coca-Cola | Soft Drinks | Brazil | 8.1 |
| 41 | Comfort | Household & Domestic | Brazil | 8.1 |
| 41 | Enterogermina | Pharma & Healthcare | Brazil | 8.1 |
| 41 | Eudora | Toiletries & Cosmetics | Brazil | 8.1 |
| 41 | Fanta | Soft Drinks | Brazil | 8.1 |
| 41 | HPE Automotores | Automotive | Brazil | 8.1 |
| 41 | Mercado Pago | Financial Services | Brazil | 8.1 |
| 41 | Nubank | Financial Services | Brazil | 8.1 |
| 41 | Nutren | Food | Brazil | 8.1 |
| 41 | Sensodyne | Toiletries & Cosmetics | Brazil | 8.1 |
| 41 | Smirnoff | Alcoholic Drinks | Brazil | 8.1 |
| 41 | Tanqueray | Alcoholic Drinks | Brazil | 8.1 |
| 41 | TIM | Telecoms & Utilities | Brazil | 8.1 |
| 41 | Volkswagen | Automotive | Brazil | 8.1 |
| 41 | YoPRO | Food | Brazil | 8.1 |
| 57 | Absolut | Alcoholic Drinks | Brazil | 4.0 |
| 57 | Acer Predator | Technology & Electronics | Brazil | 4.0 |
| 57 | Activia | Food | Brazil | 4.0 |
| 57 | Au.Migos Pets | Toiletries & Cosmetics | Brazil | 4.0 |
| 57 | Australian Gold | Toiletries & Cosmetics | Brazil | 4.0 |
| 57 | Bar Aberto | Retail | Brazil | 4.0 |
| 57 | Bayer | Pharma & Healthcare | Brazil | 4.0 |
| 57 | Beefeater Gin | Alcoholic Drinks | Brazil | 4.0 |
| 57 | CataflamPRO | Pharma & Healthcare | Brazil | 4.0 |
| 57 | Chivas Regal | Alcoholic Drinks | Brazil | 4.0 |
| 57 | Claro | Telecoms & Utilities | Brazil | 4.0 |
| 57 | Coca-Cola FEMSA | Soft Drinks | Brazil | 4.0 |
| 57 | Corega | Toiletries & Cosmetics | Brazil | 4.0 |
| 57 | Decathlon | Retail | Brazil | 4.0 |
| 57 | Frosted Flakes | Food | Brazil | 4.0 |
| 57 | Fruit-tella | Food | Brazil | 4.0 |
| 57 | Hershey's | Food | Brazil | 4.0 |
| 57 | Lay's | Food | Brazil | 4.0 |
| 57 | Lojas Renner | Retail | Brazil | 4.0 |
| 57 | MSD | Pharma & Healthcare | Brazil | 4.0 |
| 57 | Nivea | Toiletries & Cosmetics | Brazil | 4.0 |
| 57 | Old Parr | Alcoholic Drinks | Brazil | 4.0 |
| 57 | Petrobras | Telecoms & Utilities | Brazil | 4.0 |
| 57 | Quaker | Food | Brazil | 4.0 |
| 57 | Strepsils | Food | Brazil | 4.0 |
| 57 | Tostitos | Food | Brazil | 4.0 |
| 57 | TRUSS Professional | Toiletries & Cosmetics | Brazil | 4.0 |
| 57 | Vale | Business & Industrial | Brazil | 4.0 |