Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Brands
Top 10 ranking
Points by company
Full results
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Checkers | Retail | Africa | 204.2 |
| 2 | KFC | Retail | Africa | 188.3 |
| 3 | Standard Bank | Financial Services | Africa | 153.2 |
| 4 | TFG Limited | Retail | Africa | 104.1 |
| 5 | Ackermans | Retail | Africa | 100.1 |
| 6 | Dove | Toiletries & Cosmetics | Africa | 92.1 |
| 7 | Pep | Retail | Africa | 80.1 |
| 7 | Pick n Pay | Retail | Africa | 80.1 |
| 9 | Absa | Financial Services | Africa | 60.1 |
| 10 | DStv | Media & Publishing | Africa | 56.1 |
| 10 | Reboost Energy | Soft Drinks | Africa | 56.1 |
| 12 | Benny | Food | Africa | 52.1 |
| 12 | Castle Lite | Alcoholic Drinks | Africa | 52.1 |
| 14 | Jameson | Alcoholic Drinks | Africa | 48.1 |
| 15 | Nedbank | Financial Services | Africa | 44.0 |
| 16 | Bank Windhoek | Financial Services | Africa | 40.1 |
| 16 | Gillette | Toiletries & Cosmetics | Africa | 40.1 |
| 16 | Knorr | Food | Africa | 40.1 |
| 16 | Martell | Alcoholic Drinks | Africa | 40.1 |
| 16 | Vaseline | Toiletries & Cosmetics | Africa | 40.1 |
| 21 | Bright Sky | Media & Publishing | Africa | 40.0 |
| 21 | Cadbury | Food | Africa | 40.0 |
| 21 | Sunlight | Household & Domestic | Africa | 40.0 |
| 24 | Benylin | Pharma & Healthcare | Africa | 36.1 |
| 25 | Tinkies | Food | Africa | 36.0 |
| 26 | Comfort | Household & Domestic | Africa | 32.0 |
| 26 | Jungle Oats | Food | Africa | 32.0 |
| 26 | Nivea | Toiletries & Cosmetics | Africa | 32.0 |
| 26 | SASKO | Food | Africa | 32.0 |
| 26 | STADIO Higher Education | Non-profit, public sector & education | Africa | 32.0 |
| 31 | Reach for a Dream | Non-profit, public sector & education | Africa | 28.0 |
| 31 | Suzuki | Automotive | Africa | 28.0 |
| 33 | Audi | Automotive | Africa | 24.0 |
| 33 | Coca-Cola | Soft Drinks | Africa | 24.0 |
| 33 | Durex | Pharma & Healthcare | Africa | 24.0 |
| 33 | Estee Lauder | Toiletries & Cosmetics | Africa | 24.0 |
| 33 | Lexus | Automotive | Africa | 24.0 |
| 33 | Lifebuoy | Pharma & Healthcare | Africa | 24.0 |
| 33 | Maybelline | Toiletries & Cosmetics | Africa | 24.0 |
| 33 | Takealot | Retail | Africa | 24.0 |
| 33 | Volkswagen | Automotive | Africa | 24.0 |
| 42 | Heineken | Alcoholic Drinks | Africa | 20.0 |
| 42 | Restonic | Household & Domestic | Africa | 20.0 |
| 44 | BP | Automotive | Africa | 16.0 |
| 44 | Budget Insurance | Financial Services | Africa | 16.0 |
| 44 | Clicks | Pharma & Healthcare | Africa | 16.0 |
| 44 | George & Mason | Retail | Africa | 16.0 |
| 44 | Handy Andy | Household & Domestic | Africa | 16.0 |
| 44 | Himalaya Wellness | Toiletries & Cosmetics | Africa | 16.0 |
| 44 | Hollard | Financial Services | Africa | 16.0 |
| 44 | Ingram's | Toiletries & Cosmetics | Africa | 16.0 |
| 44 | Isuzu | Automotive | Africa | 16.0 |
| 44 | Nando's | Retail | Africa | 16.0 |
| 44 | Oros | Soft Drinks | Africa | 16.0 |
| 44 | Toyota | Automotive | Africa | 16.0 |
| 56 | Doom | Household & Domestic | Africa | 12.0 |
| 56 | Jolly Jus | Food | Africa | 12.0 |
| 56 | OMO | Household & Domestic | Africa | 12.0 |
| 59 | Coke Studio | Media & Publishing | Africa | 8.0 |
| 59 | kykNET | Media & Publishing | Africa | 8.0 |
| 59 | Lay's | Food | Africa | 8.0 |
| 59 | McDonald's | Retail | Africa | 8.0 |
| 59 | Old Mutual | Financial Services | Africa | 8.0 |
| 59 | Seybrew | Alcoholic Drinks | Africa | 8.0 |
| 59 | Shield | Toiletries & Cosmetics | Africa | 8.0 |
| 59 | Simba Chips | Food | Africa | 8.0 |
| 59 | South African Tourism | Transport & Tourism | Africa | 8.0 |
| 59 | SuperSport | Media & Publishing | Africa | 8.0 |
| 59 | VodaPay | Financial Services | Africa | 8.0 |
| 70 | Miway | Financial Services | Africa | 5.0 |
| 70 | South African Breweries | Alcoholic Drinks | Africa | 5.0 |
| 72 | Amstel | Alcoholic Drinks | Africa | 4.0 |
| 72 | Brand South Africa | Non-profit, public sector & education | Africa | 4.0 |
| 72 | Cleanipedia | Media & Publishing | Africa | 4.0 |
| 72 | First for Women | Financial Services | Africa | 4.0 |
| 72 | Huletts Sugar | Food | Africa | 4.0 |
| 72 | Mzansi Magic | Media & Publishing | Africa | 4.0 |
| 72 | Wimpy | Retail | Africa | 4.0 |
| 72 | Woolworths South Africa | Retail | Africa | 4.0 |
| 72 | Zam-Buk | Pharma & Healthcare | Africa | 4.0 |