Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

North America 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP North America 336.3
2 EssenceMediacom WPP North America 94.5
3 Hearts & Science Omnicom Group North America 64.4
4 OMD Worldwide Omnicom Group North America 63.6
5 Whalar Group North America 63.0
6 PHD Worldwide Omnicom Group North America 60.0
7 Havas Media Group Havas Group North America 30.1
8 Canvas Worldwide North America 24.2
9 Publicis Sapient Publicis Groupe North America 21.5
10 Omnicom Media Group Omnicom Group North America 20.0
11 IPG Health Interpublic Group North America 17.2
12 Digitas Publicis Groupe North America 4.3