Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Agency Network | Network | Region | Points |
|---|---|---|---|---|
| 1 | IPG Mediabrands | Interpublic Group | MENA | 363.8 |
| 2 | Havas Media Group | Havas Group | MENA | 106.8 |
| 3 | Spark Foundry | Publicis Groupe | MENA | 90.4 |
| 4 | PHD Worldwide | Omnicom Group | MENA | 86.3 |
| 5 | Starcom | Publicis Groupe | MENA | 84.3 |
| 6 | McCann Worldgroup | Interpublic Group | MENA | 63.8 |
| 7 | OMD Worldwide | Omnicom Group | MENA | 52.2 |
| 8 | Leo Burnett | Publicis Groupe | MENA | 52.1 |
| 9 | Havas Creative Group | Havas Group | MENA | 40.0 |
| 10 | Saatchi & Saatchi | Publicis Groupe | MENA | 31.2 |
| 11 | Stagwell Media Network | Stagwell | MENA | 28.1 |
| 12 | TBWA Worldwide | Omnicom Group | MENA | 22.1 |
| 13 | Publicis Worldwide | Publicis Groupe | MENA | 13.7 |
| 14 | Dentsu International | Dentsu | MENA | 12.0 |
| 15 | Wavemaker | WPP | MENA | 7.0 |
| 16 | Choueiri Group | MENA | 4.0 | |
| 16 | Digitas | Publicis Groupe | MENA | 4.0 |
| 18 | BBDO Worldwide | Omnicom Group | MENA | 2.1 |
| 19 | DDB Worldwide | Omnicom Group | MENA | 2.0 |