Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

India 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Wavemaker WPP India 652.3
2 Mindshare Worldwide WPP India 473.7
3 EssenceMediacom WPP India 101.0
4 Performics Publicis Groupe India 94.2
5 Havas Media Group Havas Group India 67.1
6 IPG Mediabrands Interpublic Group India 61.0
7 Zenith Publicis Groupe India 60.6
8 Spark Foundry Publicis Groupe India 56.6
9 Publicis Media Publicis Groupe India 48.5
10 Leo Publicis Groupe India 40.4
11 PHD Worldwide Omnicom Group India 28.3
12 Starcom Publicis Groupe India 25.6
13 DDB Worldwide Omnicom Group India 20.2
13 FCB Interpublic Group India 20.2
13 Madison World India 20.2
16 MullenLowe Group Interpublic Group India 12.1
17 GroupM WPP India 9.5
18 Dentsu International Dentsu India 8.1
18 Monks India 8.1
18 Ogilvy WPP India 8.1
21 Zoo Media India 4.5
22 BBH Publicis Groupe India 4.0