Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Hispanic LATAM 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 BBDO Worldwide Omnicom Group Hispanic LATAM 245.6
2 VML WPP Hispanic LATAM 218.1
3 Havas Creative Group Havas Group Hispanic LATAM 197.9
4 Ogilvy WPP Hispanic LATAM 156.6
5 Leo Publicis Groupe Hispanic LATAM 96.6
6 Accenture Song Accenture Hispanic LATAM 88.6
7 R/GA Hispanic LATAM 76.7
8 McCann Worldgroup Interpublic Group Hispanic LATAM 69.5
9 Digitas Publicis Groupe Hispanic LATAM 60.6
10 LePub Publicis Groupe Hispanic LATAM 60.4
11 Monks Hispanic LATAM 36.4
12 MullenLowe Group Interpublic Group Hispanic LATAM 36.2
13 GUT Hispanic LATAM 32.2
14 DAS Group Omnicom Group Hispanic LATAM 28.3
15 DDB Worldwide Omnicom Group Hispanic LATAM 28.2
16 Allison Stagwell Hispanic LATAM 20.1
17 Super Hispanic LATAM 16.2
18 PHD Worldwide Omnicom Group Hispanic LATAM 15.0
19 Publicis Media Publicis Groupe Hispanic LATAM 12.1
19 The Brandtech Group Hispanic LATAM 12.1
19 Tombras Group Hispanic LATAM 12.1
22 Dentsu International Dentsu Hispanic LATAM 8.1
22 GroupM WPP Hispanic LATAM 8.1
22 Wieden+Kennedy Hispanic LATAM 8.1
22 Zenith Publicis Groupe Hispanic LATAM 8.1
26 B&Partners.co Hispanic LATAM 4.0
26 EssenceMediacom WPP Hispanic LATAM 4.0
26 Grupo OM Hispanic LATAM 4.0
26 IPG Health Interpublic Group Hispanic LATAM 4.0
26 Suno United Creators Hispanic LATAM 4.0
26 TBWA Worldwide Omnicom Group Hispanic LATAM 4.0
26 WPP Digital WPP Hispanic LATAM 4.0