Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

Europe 2022

Top 10 ranking

Points by company

Full results

Rank Agency Network Region Points
1 VMLY&R Europe 396.2
2 EssenceMediacom Europe 392.4
3 Havas Media Group Europe 363.2
4 PHD Worldwide Europe 357.1
5 Dentsu International Europe 304.7
6 Publicis Worldwide Europe 291.8
7 OMD Worldwide Europe 248.1
8 Grey Group Europe 154.1
9 GroupM Europe 131.5
10 MullenLowe Group Europe 128.3
11 Havas Creative Group Europe 58.1
12 MMGY Global Europe 56.1
13 Mindshare Worldwide Europe 53.3
14 Serviceplan Europe 50.0
15 Wunderman Thompson Europe 37.5
16 IPG Mediabrands Europe 29.9
17 Wavemaker Europe 21.4
18 Hearts & Science Europe 17.0
19 BBDO Worldwide Europe 10.7
20 Mother Europe 7.8
21 TBWA Worldwide Europe 4.3
22 Innocean Worldwide Europe 2.5