Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Agency Networks

China 2025

Top 10 ranking

Points by company

Full results

Rank Agency Network Network Region Points
1 Dentsu International Dentsu China 274.1
2 Mindshare Worldwide WPP China 251.1
3 EssenceMediacom WPP China 136.2
4 LEO Digital Network China 51.4
5 Spark Foundry Publicis Groupe China 34.3
6 Full Sense Group China 17.1
6 PHD Worldwide Omnicom Group China 17.1
8 VML WPP China 4.3