Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Agency Networks - China 2024

Rank Agency Network Network Region Points
1 Mindshare Worldwide WPP China 245.9
2 GroupM WPP China 230.7
3 EssenceMediacom WPP China 191.9
4 Dentsu International Dentsu China 94.0
5 LEO Digital Network China 85.4
6 BlueMedia China 51.3
7 IPG Mediabrands Interpublic Group China 48.6
8 Wavemaker WPP China 34.8
9 Starcom Publicis Groupe China 4.4