Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Grab | Vietnam | 399.6 |
| 2 | Nestle | Vietnam | 353.1 |
| 3 | Abbott | Vietnam | 238.0 |
| 4 | PepsiCo | Vietnam | 236.5 |
| 5 | The Coca-Cola Company | Vietnam | 177.2 |
| 6 | Samsung | Vietnam | 133.3 |
| 7 | Galderma | Vietnam | 131.3 |
| 8 | Mondelez International | Vietnam | 93.7 |
| 9 | Suntory | Vietnam | 80.4 |
| 10 | Unilever | Vietnam | 66.3 |
| 11 | ThaiBev | Vietnam | 61.1 |
| 12 | Opella | Vietnam | 53.4 |
| 13 | Merck/MSD | Vietnam | 49.0 |
| 14 | Government of Vietnam | Vietnam | 42.9 |
| 15 | C-Holdings | Vietnam | 40.1 |
| 15 | Unicharm | Vietnam | 40.1 |
| 17 | DHG Pharma | Vietnam | 36.1 |
| 18 | Vietjet Air | Vietnam | 34.4 |
| 19 | FE CREDIT | Vietnam | 32.0 |
| 20 | BYD | Vietnam | 28.9 |
| 21 | VIB | Vietnam | 24.0 |
| 22 | Asia Commercial Bank | Vietnam | 20.5 |
| 23 | AkzoNobel | Vietnam | 20.0 |
| 23 | Fujifilm Corporation | Vietnam | 20.0 |
| 25 | Red Bull | Vietnam | 16.5 |
| 26 | Heineken | Vietnam | 16.0 |
| 26 | Isuzu | Vietnam | 16.0 |
| 26 | The Ford Motor Company | Vietnam | 16.0 |
| 26 | Toyota Motor Corporation | Vietnam | 16.0 |
| 30 | LOF | Vietnam | 12.9 |
| 31 | Waldencast | Vietnam | 12.5 |
| 32 | Tune Group | Vietnam | 9.0 |
| 33 | Groupe Rocher | Vietnam | 8.0 |
| 33 | Jollibee Foods Corporation | Vietnam | 8.0 |
| 33 | Kenvue | Vietnam | 8.0 |
| 33 | Mars | Vietnam | 8.0 |
| 37 | Mayora Indah | Vietnam | 4.5 |
| 38 | Carousell | Vietnam | 4.0 |
| 38 | DTH Telecommunication Service Joint Stock Company | Vietnam | 4.0 |
| 38 | Haier Group | Vietnam | 4.0 |
| 38 | HDBank | Vietnam | 4.0 |
| 38 | L'Oréal | Vietnam | 4.0 |
| 38 | Perfetti Van Melle | Vietnam | 4.0 |
| 38 | Reckitt | Vietnam | 4.0 |
| 38 | UNIBEN | Vietnam | 4.0 |