Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | The Magnum Ice Cream Company | Turkey | 590.1 |
| 2 | Unilever | Turkey | 556.3 |
| 3 | PepsiCo | Turkey | 273.4 |
| 4 | The Coca-Cola Company | Turkey | 259.3 |
| 5 | Akbank | Turkey | 218.3 |
| 6 | Sabancı Holding | Turkey | 166.3 |
| 7 | Anadolu Grubu | Turkey | 130.0 |
| 8 | Vodafone | Turkey | 125.1 |
| 9 | Dimes | Turkey | 122.2 |
| 10 | Eczacibasi Holding | Turkey | 116.7 |
| 11 | Nestle | Turkey | 108.6 |
| 12 | Yıldız Holding | Turkey | 95.3 |
| 13 | Koç Holding | Turkey | 94.3 |
| 14 | Philips | Turkey | 82.6 |
| 15 | adidas | Turkey | 73.0 |
| 16 | BYD | Turkey | 68.3 |
| 17 | Allianz | Turkey | 68.2 |
| 18 | Aksoy Group | Turkey | 56.2 |
| 19 | Türkiye İş Bankası | Turkey | 53.2 |
| 20 | Versuni | Turkey | 52.6 |
| 21 | L'Oréal | Turkey | 52.1 |
| 22 | Sabancı University | Turkey | 50.0 |
| 23 | Hepsiburada | Turkey | 48.1 |
| 24 | Lenovo | Turkey | 46.1 |
| 25 | TurkNet | Turkey | 44.1 |
| 26 | Amazon | Turkey | 40.1 |
| 26 | İstanbul Festivali | Turkey | 40.1 |
| 26 | KızlarSoruyor | Turkey | 40.1 |
| 26 | Procter & Gamble | Turkey | 40.1 |
| 26 | TEMA Foundation | Turkey | 40.1 |
| 26 | The Ford Motor Company | Turkey | 40.1 |
| 32 | Yaşar Holding | Turkey | 32.2 |
| 33 | Getir | Turkey | 32.1 |
| 33 | Mondelez International | Turkey | 32.1 |
| 35 | Turkcell Holding | Turkey | 28.2 |
| 36 | Fellas | Turkey | 28.1 |
| 36 | IKEA | Turkey | 28.1 |
| 36 | TAB Food Investments | Turkey | 28.1 |
| 39 | Uludağ İçecek | Turkey | 24.1 |
| 40 | Robert Bosch Stiftung | Turkey | 20.1 |
| 40 | Starbucks | Turkey | 20.1 |
| 40 | Züber | Turkey | 20.1 |
| 43 | Logitech | Turkey | 16.0 |
| 43 | Renault | Turkey | 16.0 |
| 43 | Restaurant Brands International | Turkey | 16.0 |
| 43 | Turkish Airlines | Turkey | 16.0 |
| 47 | Penti | Turkey | 8.0 |
| 47 | Şölen | Turkey | 8.0 |
| 47 | Terra Pizza | Turkey | 8.0 |
| 47 | Tunalar Group | Turkey | 8.0 |
| 47 | Tuzla Municipality | Turkey | 8.0 |
| 52 | Henkel | Turkey | 5.0 |
| 53 | ING Group | Turkey | 4.2 |
| 54 | Association Familiale Mulliez | Turkey | 4.0 |
| 54 | Borusan | Turkey | 4.0 |
| 54 | Danone | Turkey | 4.0 |
| 54 | Prima | Turkey | 4.0 |
| 54 | Samsung | Turkey | 4.0 |
| 54 | Shell | Turkey | 4.0 |