Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | South Africa | 308.4 |
| 2 | Shoprite Holdings | South Africa | 204.2 |
| 3 | Yum! Brands | South Africa | 188.3 |
| 4 | Pepkor | South Africa | 180.2 |
| 5 | Tiger Brands | South Africa | 176.2 |
| 6 | Standard Bank Group | South Africa | 153.2 |
| 7 | The Foschini Group | South Africa | 104.1 |
| 8 | Pick n Pay | South Africa | 80.1 |
| 9 | Absa Group | South Africa | 60.1 |
| 10 | Anheuser-Busch InBev | South Africa | 57.1 |
| 11 | MultiChoice | South Africa | 56.1 |
| 11 | The Beverage Company | South Africa | 56.1 |
| 13 | PepsiCo | South Africa | 48.1 |
| 13 | Vodafone | South Africa | 48.1 |
| 13 | Volkswagen Group | South Africa | 48.1 |
| 16 | Nedbank Group | South Africa | 44.0 |
| 17 | Naspers | South Africa | 40.1 |
| 17 | Procter & Gamble | South Africa | 40.1 |
| 17 | Toyota Motor Corporation | South Africa | 40.1 |
| 20 | Mondelez International | South Africa | 40.0 |
| 21 | Kenvue | South Africa | 36.1 |
| 22 | Beiersdorf | South Africa | 32.0 |
| 22 | STADIO Holdings | South Africa | 32.0 |
| 22 | The Coca-Cola Company | South Africa | 32.0 |
| 25 | Reach for a Dream | South Africa | 28.0 |
| 25 | Suzuki | South Africa | 28.0 |
| 27 | Estee Lauder Companies | South Africa | 24.0 |
| 27 | Heineken | South Africa | 24.0 |
| 27 | L'Oréal | South Africa | 24.0 |
| 27 | Pernod Ricard | South Africa | 24.0 |
| 31 | Canal+ S.A. | South Africa | 20.0 |
| 31 | KAP Limited | South Africa | 20.0 |
| 33 | BP | South Africa | 16.0 |
| 33 | Budget Insurance | South Africa | 16.0 |
| 33 | Clicks Group | South Africa | 16.0 |
| 33 | Himalaya Global Holdings | South Africa | 16.0 |
| 33 | Hollard | South Africa | 16.0 |
| 33 | Isuzu | South Africa | 16.0 |
| 33 | Nando's | South Africa | 16.0 |
| 40 | Government of South Africa | South Africa | 12.0 |
| 41 | McDonald's | South Africa | 8.0 |
| 41 | Old Mutual | South Africa | 8.0 |
| 43 | MiWay | South Africa | 5.0 |
| 44 | Bayer Group | South Africa | 4.0 |
| 44 | Famous Brands | South Africa | 4.0 |
| 44 | Telesure | South Africa | 4.0 |
| 44 | Tongaat Hulett | South Africa | 4.0 |
| 44 | Woolworths Holdings Limited | South Africa | 4.0 |