Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Indonesia | 477.4 |
| 2 | Grab | Indonesia | 253.6 |
| 3 | Paragon Technology and Innovation | Indonesia | 195.5 |
| 4 | Djarum | Indonesia | 76.5 |
| 5 | Beiersdorf | Indonesia | 75.0 |
| 6 | Danone | Indonesia | 67.0 |
| 7 | PepsiCo | Indonesia | 50.9 |
| 8 | Mondelez International | Indonesia | 49.2 |
| 9 | PT Ultrajaya | Indonesia | 44.3 |
| 9 | Shell | Indonesia | 44.3 |
| 11 | Indofood | Indonesia | 40.3 |
| 11 | Indonesia Corruption Watch | Indonesia | 40.3 |
| 13 | Kalbe Farma | Indonesia | 36.2 |
| 14 | XLSmart | Indonesia | 34.6 |
| 15 | Nestle | Indonesia | 33.1 |
| 15 | Shiseido | Indonesia | 33.1 |
| 17 | Heineken | Indonesia | 32.6 |
| 18 | Arira Pangindo | Indonesia | 32.2 |
| 18 | Kino Indonesia | Indonesia | 32.2 |
| 18 | PZ Cussons | Indonesia | 32.2 |
| 21 | Government of Indonesia | Indonesia | 24.2 |
| 21 | Ismaya Group | Indonesia | 24.2 |
| 21 | Netflix | Indonesia | 24.2 |
| 21 | Otsuka Pharmaceutical | Indonesia | 24.2 |
| 21 | Starbucks | Indonesia | 24.2 |
| 21 | Ultrajaya | Indonesia | 24.2 |
| 27 | Procter & Gamble | Indonesia | 16.5 |
| 28 | Global Enak Nikmat | Indonesia | 16.1 |
| 28 | Hyundai Motor Group | Indonesia | 16.1 |
| 28 | Samsung | Indonesia | 16.1 |
| 28 | Sosro | Indonesia | 16.1 |
| 32 | Biznet Networks | Indonesia | 12.5 |
| 33 | Astra International | Indonesia | 12.1 |
| 33 | KIRKBI | Indonesia | 12.1 |
| 33 | McDonald's | Indonesia | 12.1 |
| 36 | Spotify | Indonesia | 9.0 |
| 37 | Alphabet | Indonesia | 8.1 |
| 37 | Bank Jago | Indonesia | 8.1 |
| 37 | Mayora Indah | Indonesia | 8.1 |
| 37 | Mirael Natural Indonesia | Indonesia | 8.1 |
| 37 | Opella | Indonesia | 8.1 |
| 37 | Toyota Motor Corporation | Indonesia | 8.1 |
| 43 | ByteDance | Indonesia | 4.0 |
| 43 | Cellini Group | Indonesia | 4.0 |
| 43 | Fonterra | Indonesia | 4.0 |
| 43 | FrieslandCampina | Indonesia | 4.0 |
| 43 | Japfa Group | Indonesia | 4.0 |
| 43 | Maybank | Indonesia | 4.0 |
| 43 | MultiChoice | Indonesia | 4.0 |
| 43 | OCBC | Indonesia | 4.0 |
| 43 | Philips | Indonesia | 4.0 |
| 43 | SC Johnson & Son | Indonesia | 4.0 |
| 43 | The Coca-Cola Company | Indonesia | 4.0 |
| 43 | The Magnum Ice Cream Company | Indonesia | 4.0 |
| 43 | Wings Group | Indonesia | 4.0 |