Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Mondelez International | India | 356.0 |
| 2 | Unilever | India | 323.2 |
| 3 | Colgate-Palmolive Company | India | 136.7 |
| 4 | Aditya Birla Group | India | 125.8 |
| 5 | L'Oréal | India | 100.0 |
| 6 | Bajaj | India | 81.8 |
| 7 | Walmart | India | 72.7 |
| 8 | PepsiCo | India | 56.6 |
| 9 | Reliance Industries | India | 54.2 |
| 10 | Amazon | India | 43.1 |
| 11 | Hyundai Motor Group | India | 42.9 |
| 12 | Bharti Enterprises | India | 40.4 |
| 12 | Cathay Pacific | India | 40.4 |
| 12 | Perfetti Van Melle | India | 40.4 |
| 12 | The Coca-Cola Company | India | 40.4 |
| 16 | Robin Hood Army | India | 30.0 |
| 17 | Government of India | India | 28.3 |
| 18 | WK Kellogg Co | India | 26.2 |
| 19 | Gujarat Cooperative Milk Marketing Federation | India | 24.2 |
| 19 | ITC | India | 24.2 |
| 19 | McDonald's | India | 24.2 |
| 19 | Miral Asset Management | India | 24.2 |
| 19 | Reckitt | India | 24.2 |
| 19 | Volkswagen Group | India | 24.2 |
| 25 | Procter & Gamble | India | 21.6 |
| 26 | Nestle | India | 20.2 |
| 26 | Raymond | India | 20.2 |
| 26 | Swiggy | India | 20.2 |
| 26 | Tata Group | India | 20.2 |
| 30 | The House of Abhinandan Lodha | India | 16.2 |
| 30 | Vodafone Idea | India | 16.2 |
| 32 | Domino's Pizza | India | 13.5 |
| 33 | Dabur | India | 12.1 |
| 33 | Duroflex | India | 12.1 |
| 33 | Federal Bank | India | 12.1 |
| 33 | Hero Motors Company | India | 12.1 |
| 33 | inDrive | India | 12.1 |
| 33 | Parle Products | India | 12.1 |
| 33 | Pernod Ricard | India | 12.1 |
| 40 | BP | India | 8.9 |
| 40 | Government of China | India | 8.9 |
| 42 | Britannia Industries | India | 8.5 |
| 42 | Giorgio Armani | India | 8.5 |
| 44 | Bisleri | India | 8.1 |
| 44 | Diageo | India | 8.1 |
| 44 | Haleon | India | 8.1 |
| 44 | HP Inc. | India | 8.1 |
| 44 | Motilal Oswal Financial Services | India | 8.1 |
| 44 | Nykaa | India | 8.1 |
| 44 | Spotify | India | 8.1 |
| 44 | Suzuki | India | 8.1 |
| 44 | Uber | India | 8.1 |
| 53 | Affinity Global | India | 4.0 |
| 53 | Apollo Tyres | India | 4.0 |
| 53 | CoinSwitch | India | 4.0 |
| 53 | Crompton | India | 4.0 |
| 53 | Dell Technologies | India | 4.0 |
| 53 | Goodyear | India | 4.0 |
| 53 | HDFC Bank | India | 4.0 |
| 53 | Hinduja Group | India | 4.0 |
| 53 | JK Cement | India | 4.0 |
| 53 | Kotak Mahindra Bank | India | 4.0 |
| 53 | Lenovo | India | 4.0 |
| 53 | Mahindra Group | India | 4.0 |
| 53 | Mastercard | India | 4.0 |
| 53 | Paramount Global | India | 4.0 |
| 53 | PB Fintech | India | 4.0 |
| 53 | RPG Group | India | 4.0 |
| 53 | Social Worth Technologies | India | 4.0 |
| 53 | Sony | India | 4.0 |
| 53 | Torrent Group | India | 4.0 |
| 53 | Ujjivan Financial Services | India | 4.0 |
| 53 | Unicharm | India | 4.0 |
| 53 | USHA | India | 4.0 |
| 53 | WAGMI Limited | India | 4.0 |
| 53 | Zepto | India | 4.0 |