Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Hispanic LATAM | 185.6 |
| 2 | Grupo Boticário | Hispanic LATAM | 173.1 |
| 3 | Nestle | Hispanic LATAM | 120.3 |
| 4 | Anheuser-Busch InBev | Hispanic LATAM | 93.0 |
| 5 | Government of China | Hispanic LATAM | 80.9 |
| 6 | Diageo | Hispanic LATAM | 80.5 |
| 6 | Heineken | Hispanic LATAM | 80.5 |
| 8 | Shell | Hispanic LATAM | 72.8 |
| 9 | PepsiCo | Hispanic LATAM | 68.6 |
| 10 | Amazon | Hispanic LATAM | 68.4 |
| 11 | Microsoft | Hispanic LATAM | 60.4 |
| 11 | Mondelez International | Hispanic LATAM | 60.4 |
| 11 | Restaurant Brands International | Hispanic LATAM | 60.4 |
| 14 | Danone | Hispanic LATAM | 56.5 |
| 15 | Duolingo | Hispanic LATAM | 52.3 |
| 15 | Stellantis | Hispanic LATAM | 52.3 |
| 17 | Reckitt | Hispanic LATAM | 44.3 |
| 18 | Telefonica | Hispanic LATAM | 40.4 |
| 18 | Visa | Hispanic LATAM | 40.4 |
| 20 | Mars | Hispanic LATAM | 40.3 |
| 20 | Samsung | Hispanic LATAM | 40.3 |
| 22 | Mercado Libre | Hispanic LATAM | 36.4 |
| 23 | Pandurata Alimentos | Hispanic LATAM | 36.2 |
| 24 | Haleon | Hispanic LATAM | 32.2 |
| 24 | JBS | Hispanic LATAM | 32.2 |
| 24 | Opella | Hispanic LATAM | 32.2 |
| 24 | Santander Group | Hispanic LATAM | 32.2 |
| 28 | Amnesty International | Hispanic LATAM | 28.3 |
| 28 | Government of Argentina | Hispanic LATAM | 28.3 |
| 30 | Honda | Hispanic LATAM | 28.2 |
| 31 | Manscaped | Hispanic LATAM | 24.3 |
| 31 | Wyndham Hotels & Resorts | Hispanic LATAM | 24.3 |
| 33 | BiC | Hispanic LATAM | 24.2 |
| 34 | DIA Group | Hispanic LATAM | 20.2 |
| 34 | The Ford Motor Company | Hispanic LATAM | 20.2 |
| 36 | General Motors | Hispanic LATAM | 20.1 |
| 36 | VIBRA | Hispanic LATAM | 20.1 |
| 38 | Mastercard | Hispanic LATAM | 17.1 |
| 39 | Branca International | Hispanic LATAM | 16.2 |
| 39 | Government of Brazil | Hispanic LATAM | 16.2 |
| 41 | LTD Administração e Participações | Hispanic LATAM | 16.1 |
| 41 | MBRF Global Foods Company | Hispanic LATAM | 16.1 |
| 41 | Pernod Ricard | Hispanic LATAM | 16.1 |
| 41 | The Coca-Cola Company | Hispanic LATAM | 16.1 |
| 45 | Essity | Hispanic LATAM | 15.0 |
| 46 | Banco Bradesco | Hispanic LATAM | 12.1 |
| 46 | BGH | Hispanic LATAM | 12.1 |
| 46 | Compañía de Cervecerías Unidas | Hispanic LATAM | 12.1 |
| 46 | Dreamco | Hispanic LATAM | 12.1 |
| 46 | Galicia Financial Group | Hispanic LATAM | 12.1 |
| 46 | Grido Helado | Hispanic LATAM | 12.1 |
| 46 | Itaúsa | Hispanic LATAM | 12.1 |
| 53 | McDonald's | Hispanic LATAM | 9.0 |
| 54 | Godrej Group | Hispanic LATAM | 8.1 |
| 54 | Gruppo TIM | Hispanic LATAM | 8.1 |
| 54 | inDrive | Hispanic LATAM | 8.1 |
| 54 | L'Oréal | Hispanic LATAM | 8.1 |
| 54 | MetLife | Hispanic LATAM | 8.1 |
| 54 | Mitsubishi Group | Hispanic LATAM | 8.1 |
| 54 | Nubank | Hispanic LATAM | 8.1 |
| 54 | Pan American Energy | Hispanic LATAM | 8.1 |
| 54 | Volkswagen Group | Hispanic LATAM | 8.1 |
| 63 | Acer | Hispanic LATAM | 4.0 |
| 63 | America Movil | Hispanic LATAM | 4.0 |
| 63 | Association Familiale Mulliez | Hispanic LATAM | 4.0 |
| 63 | Bayer Group | Hispanic LATAM | 4.0 |
| 63 | Beiersdorf | Hispanic LATAM | 4.0 |
| 63 | Cencosud | Hispanic LATAM | 4.0 |
| 63 | Coca-Cola FEMSA | Hispanic LATAM | 4.0 |
| 63 | Kenvue | Hispanic LATAM | 4.0 |
| 63 | Lojas Renner | Hispanic LATAM | 4.0 |
| 63 | Merck/MSD | Hispanic LATAM | 4.0 |
| 63 | Perfetti Van Melle | Hispanic LATAM | 4.0 |
| 63 | The Hershey Company | Hispanic LATAM | 4.0 |
| 63 | Universidad Siglo 21 | Hispanic LATAM | 4.0 |
| 63 | Vale | Hispanic LATAM | 4.0 |
| 63 | WK Kellogg Co | Hispanic LATAM | 4.0 |