Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Business Impact Index
Top Advertisers
Top 10 ranking
Points by company
Full results
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Africa | 308.4 |
| 2 | Shoprite Holdings | Africa | 204.2 |
| 3 | Yum! Brands | Africa | 188.3 |
| 4 | Pepkor | Africa | 180.2 |
| 5 | Tiger Brands | Africa | 176.2 |
| 6 | Standard Bank Group | Africa | 153.2 |
| 7 | The Foschini Group | Africa | 104.1 |
| 8 | Pernod Ricard | Africa | 88.1 |
| 9 | Pick n Pay | Africa | 80.1 |
| 10 | Absa Group | Africa | 60.1 |
| 11 | Anheuser-Busch InBev | Africa | 57.1 |
| 12 | MultiChoice | Africa | 56.1 |
| 12 | The Beverage Company | Africa | 56.1 |
| 14 | PepsiCo | Africa | 48.1 |
| 14 | Vodafone | Africa | 48.1 |
| 14 | Volkswagen Group | Africa | 48.1 |
| 17 | Nedbank Group | Africa | 44.0 |
| 18 | Capricorn Group | Africa | 40.1 |
| 18 | Naspers | Africa | 40.1 |
| 18 | Procter & Gamble | Africa | 40.1 |
| 18 | Toyota Motor Corporation | Africa | 40.1 |
| 22 | Mondelez International | Africa | 40.0 |
| 23 | Kenvue | Africa | 36.1 |
| 24 | Beiersdorf | Africa | 32.0 |
| 24 | STADIO Holdings | Africa | 32.0 |
| 24 | The Coca-Cola Company | Africa | 32.0 |
| 27 | Reach for a Dream | Africa | 28.0 |
| 27 | Suzuki | Africa | 28.0 |
| 29 | Estee Lauder Companies | Africa | 24.0 |
| 29 | Heineken | Africa | 24.0 |
| 29 | L'Oréal | Africa | 24.0 |
| 29 | Reckitt | Africa | 24.0 |
| 33 | Canal+ S.A. | Africa | 20.0 |
| 33 | KAP Limited | Africa | 20.0 |
| 35 | BP | Africa | 16.0 |
| 35 | Budget Insurance | Africa | 16.0 |
| 35 | Clicks Group | Africa | 16.0 |
| 35 | Himalaya Global Holdings | Africa | 16.0 |
| 35 | Hollard | Africa | 16.0 |
| 35 | Isuzu | Africa | 16.0 |
| 35 | Nando's | Africa | 16.0 |
| 42 | Government of South Africa | Africa | 12.0 |
| 43 | McDonald's | Africa | 8.0 |
| 43 | Old Mutual | Africa | 8.0 |
| 43 | Phoenix Beverages | Africa | 8.0 |
| 46 | MiWay | Africa | 5.0 |
| 47 | Bayer Group | Africa | 4.0 |
| 47 | Famous Brands | Africa | 4.0 |
| 47 | Telesure | Africa | 4.0 |
| 47 | Tongaat Hulett | Africa | 4.0 |
| 47 | Woolworths Holdings Limited | Africa | 4.0 |