Lead Marketing P&L and growth agenda across a diversified consumer healthcare and wellness portfolio, spanning Beauty, Baby Care, Women’s Intimate health & hygiene Wellness, Geriatric Care, Skin & Digestive OTC.
Key Responsibilities & Impact
• Own marketing P&L with direct accountability for revenue growth, EBITDA expansion and brand investments
• Lead portfolio strategy for Lacto Calamine, Little’s, i-pill, CIR, Tetmosol and Polycrol, balancing core scale brands with premium and adjacency opportunities
• Delivered +20% topline CAGR across Power Brands, with EBITDA growth outpacing revenue growth
• Drove 100–200 bps market share gains across categories
• Led premiumization strategy in Baby and Beauty, improving unit economics, mix and profitability
• Built structured innovation pipeline across Core, Core Plus and Adjacencies, including:
o Category creation in Geriatric Care and Women’s Intimate health, hygiene & Wellness
o Focused innovation tied to consumer need gaps and margin expansion
• Transformed marketing operating model from TV media-heavy to digital-first and content-led, delivering ~20% improvement in media efficiency
• Partner closely with Board and leadership team on long-range growth strategy, portfolio choices, e-commerce and capability building
• Lead and develop a 25+ member team (direct and dotted) across brand, digital, creative, media and insights
