15 years of experience in brand and content marketing, including marketing and distribution for over 50 major Chinese and American theatrical releases. The past decade dedicated to brand building and marketing for leading Chinese FMCG brands. Currently leading brand revitalization and product innovation at Liziyuan, with 30+ new products launched and growth across an omnichannel business with sales exceeding RMB 100 million. Guided by the belief that great brands begin with understanding people, continually exploring fresh ideas and new possibilities in brand building.
