With more than a decade of leadership experience at BAT Indonesia, Prensisca Kristina (Icha) is a seasoned commercial leader specializing in commercial strategy, sales operations, and market activation within Indonesia’s FMCG industry. Currently serving as Head of Marketing Deployment Indonesia at BAT Indonesia, she has successfully led strategic business transformation initiatives, strengthened brand performance, and driven sustainable commercial growth across diverse markets. Prensisca combines strong expertise in customer engagement and business development with a data-driven strategic mindset.
