Hendri Sanjaya is a digital marketing and advertising professional with over 10 years of experience in the industry, specializing in digital media, audience strategy, mobile marketing, and consumer engagement. Throughout his career, he has worked with a diverse portfolio of local and global brands across multiple categories, including FMCG, technology, ecommerce, finance, telecommunications, mobility, and lifestyle. With a strong understanding of both brand building and data driven marketing, Hendri has led and supported campaigns that leverage innovative technologies, consumer insights, and strategic audience targeting to deliver meaningful business results. His experience working with multinational organizations as well as emerging local brands has given him a unique perspective on market dynamics, consumer behavior, and effective digital communication, making him well positioned to assess marketing excellence, innovation, and effectiveness across today’s rapidly evolving digital landscape.