Thursday, May 21, 2026
Registration
NEXT! in Setting the Growth Agenda for 2026
A scene-setting opening framing the key tensions shaping modern marketing — brand vs performance, creativity vs automation, and data vs decision-making — and how organisations can unlock growth through better alignment.
NEXT! in The Power of Brand in Driving Growth
A high-impact opening on why brand building remains critical in an AI-driven, performance-led world, and how strong brands create long-term commercial advantage while balancing short-term resul
NEXT! in What Actually Drives Growth in a Fragmented Marketing Landscape
A practical leadership discussion on how CMOs and Brand Leaders prioritise across brand, retail, data, and creativity to drive real business outcomes, focusing on what is working in practice.
NEXT! in Retail Media: From Insights to Impact
Retail media is one of the fastest-growing opportunities in marketing today — but many teams are still figuring out how to make it work. With access to first-party data and closed-loop measurement, the potential is clear. The challenge lies in execution. This session explores how brands, agencies, and retailers can move beyond the hype to unlock real value — turning attention into measurable growth through better collaboration, smarter use of data, and clearer strategic alignment.
NEXT! in Retail Media in Action: Lessons from the front line
A practical discussion focused on execution: how teams are overcoming fragmentation, aligning internally, and moving from media spend to measurable sales impact.
While the promise of retail media is clear, execution remains a challenge. This practical discussion brings together leaders across the ecosystem to unpack what it actually takes to make retail media work — from internal alignment and data integration to collaboration between brands, agencies, and retailers. Expect honest insights into what’s working, what isn’t, and where the biggest opportunities lie.
Networking and Refresher Break
NEXT! in The Attribution Reset: What Marketers Need to Know Now
Signal loss, privacy changes, and platform fragmentation are forcing a fundamental reset in how marketing is measured. This session simplifies what’s changing in attribution, what traditional models are getting wrong, and how marketers should be adapting. It offers a clear view of how to navigate measurement in a world where certainty is decreasing, but the need for accountability is increasing.
NEXT! in Beyond ROAS: Building a Measurement System for Real Growth
As pressure on marketing teams to demonstrate value intensifies, the focus is shifting from reporting metrics to proving commercial impact. This session explores how organisations can better connect marketing activity to revenue, growth, and enterprise value. It will unpack practical approaches to bridging the gap between marketing performance and financial outcomes, enabling more confident decision-making at executive level.
NEXT! in The Movable Middle: Unlocking the Most Valuable Growth Opportunity
Introduces a proven growth framework focused on identifying and influencing the most persuadable customers to drive higher ROI.
NEXT! in The Growth Sweet Spot: Unlocking Your Most Valuable Customers
NEXT! in The Creative Imperative
In a world where attention is fragmented and audiences are in control, brands that win are not those that spend the most, but those that create the most relevant, resonant, and scalable content. In this keynote, TikTok reframes how leaders think about growth, positioning creativity as a continuous system that drives outcomes across the full funnel - from discovery to conversion. On TikTok, creative is not a moment. It's a machine. Fuelled by culture, accelerated by creators, and scaled through AI.
NEXT! in The Creative Multiplier: Making Every Rand Work Harder
The industry has never talked more about effectiveness, or been more divided on what actually drives it. Performance pressure is up, attention is harder to win, and the old playbooks are being rewritten in real time. In this session, leaders from across the agency and brand worlds join TikTok to unpack what creative effectiveness really means today, what the data tells us, and how the best teams in the market are turning creative into measurable business growth.
NEXT! in Growth Playbook: What To Do Next
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Mpho Dlamini Dlamini
MMA SA Country Manager
MMA South Africa
E: [email protected]