In an era where data is the new currency, Data Unplugged: Future of Data embraces the theme Data First, AI Next to explore how businesses can harness data's full potential to drive digital maturity and prepare for the AI-driven future. This agenda is designed to help organizations understand the importance of adopting a data-first mindset as the foundation for leveraging AI innovations effectively.
Friday, November 29, 2024
9:30 AM – 10:00 AM
Registration & Networking over Tea/Coffee
10:00 AM – 10:30 AM
The 4 Data Archetypes Defining AI Success
- How can organizations identify if they are ‘Data First’? Data maturity is multi-faceted and not homogeneous.
- Markers & Archetypes of where one stands in data maturity helps shape AI leadership in business.
Act now: Assess and advance your data maturity to gain the AI-driven business edge.
10:30 AM – 10:50 AM
Inaugural Keynote- Data-First Thinking Catalyses AI Readiness & Digital Maturity
Explore how adopting a data-first mindset lays the groundwork for AI integration and accelerates digital maturity, driving innovation and smarter business strategies.
10:55 AM – 11:20 AM
Special Address - Accelerating Innovation: How Data is Redefining the Future of Mobility
- How Bajaj Auto is leveraging data to drive digital transformation in both operations and customer experience.
- The role of data in reshaping the future of mobility, from smarter products to more efficient processes.
- Practical insights on building a data-first culture to prepare for AI-powered advancements in the automotive sector.
11:30 AM – 11:45 AM
Report Launch & Insights - Retail Media 2.0: Moving up the funnel
In Partnership With:
11:45 AM – 12:10 AM
Fireside Chat - Retail Media 2.0: Opportunities and Strategies
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.
In Partnership With:
12:10 PM – 12:30 PM
Fireside Chat - Omni-Channel Engagement Strategies Powered by Data
- Leveraging data to create seamless, personalized experiences across multiple channels.
- Strategies for integrating customer insights to enhance omni-channel marketing effectiveness.
- Overcoming challenges in data unification for consistent messaging and engagement.
12:30 PM – 1:00 PM
Panel Discussion: The Future of Marketing: Data, Digital & Gen AI
- How generative AI is transforming content creation and customer engagement.
- The role of data in driving hyper-personalization and targeted marketing strategies.
- Balancing automation with human creativity in a digital-first marketing landscape.
1:00 PM – 2:00 PM
Power Lunch
2:00 PM – 2:15 PM
Knowledge Session - To AI or not to AI - Empowering AI with Consumer Data for Better Outcomes
2:20 PM – 2:35 PM
Knowledge Session - Short Form, Big Impact: Data-Driven Insights into SFV and Regional Content
2:40 PM – 3:10 PM
Panel Discussion: Data-Driven CX: Transforming Customer Feedback into Actionable Insights
- Turning real-time customer feedback into data-driven strategies for improved experiences.
- Leveraging AI and analytics to identify trends and insights from customer feedback.
- Best practices for integrating feedback loops to drive continuous product and service enhancements.
3:10 PM – 3:25 PM
Coffee Break
3:30 PM – 3:45 PM
Knowledge Session – Synergies of Open Internet and Data-Driven Marketing
The open internet enhances reach and transparency, while data-driven marketing ensures precision targeting. Together, they empower brands to create impactful, personalized campaigns, driving measurable results
3:50 PM – 4:20 PM
Panel Discussion: Unlocking ROI: How Madtech Optimizes Customer Engagement in a Data-Driven World
- Integrating marketing and adtech (Madtech) solutions to drive more personalized and effective customer engagement.
- Utilizing data insights to measure and enhance ROI across digital campaigns.
- Best practices for combining data analytics, automation, and AI to optimize customer touchpoints.
4:25 PM – 4:45 PM
Valedictory Keynote - Does Data Shape AI, or Can AI Lead Alone?
4:50 PM – 5:10 PM
Knowledge Session - Movable Middles Growth Framework (MMGF)
New Thinking on Advertising Targeting to Hack Short- and Long-Term Growth
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. What if “going broad for the brand and targeted for performance" is wrong? Join this session to see how we’re challenging marketers to adopt a new audience strategy focused on the Movable Middles, how it compares to other audience targeting approaches, and how it can help drive repeatable success.
