Rajiv is a Solutions Leader at Publicis Media India, working at the intersection of analytics, media, and product innovation.
He has built his career on translating data into meaningful ideas, helping brands create stronger, more relevant connections.
With experience collaborating closely with creative teams, including at Saatchi, he has contributed to hyperlocal initiatives and insight-led campaigns.
Rajiv is also the driving force behind Buz AI, a platform that bridges cultural signals with data to inspire creative thinking.
He is deeply passionate about enabling teams to use data as a catalyst for better, more impactful ideas.