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Event

Registration Now Open for SMARTIES Unplugged Virtual

Coming November 9-10, 2021 - the Future of Innovation & Creative Effectiveness
At MMA SMARTIES Unplugged Virtual attendees will hear from the trailblazers that are architecting the future of innovation, creative effectiveness and business impact in this new world.
News

‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors

MMA Global deploys first of its kind Data Maturity Assessment Tool to help CMOs benchmark their progress in unlocking the power of their Data

Are you keeping pace with your competition?

NEW YORK, October 13, 2021 – According to research by MMA Global, the association dedicated to architecting the future of marketing for CMOs, more than 63% of companies are not satisfied with their internal data capabilities and are unsure how to prepare for the rapid changes in the ecosystem, partly because they don’t have an objective way to benchmark these capabilities in relation to where the industry is moving.

News Type: 
MMA Press Release
Series

Data Journey: Webinar Series

Webinar Series: Data and the Customer Experience
Understanding data means understanding your consumer – who they are, where they are and what they want.
India: Brand Safety - Imperative to Digital Commerce

India: Brand Safety - Imperative to Digital Commerce

Oct 28, 2021 · APAC

In the era where brands are going direct to consumer, and using digital platforms to sell products and services besides building communities, reputation and positioning of brands plays a crucial role in the acceptability among audiences.

Watch Now
Geetanjali Bhattacharji Dhiraj Gupta Faisal Kawoosa +4

Lou Paskalis of Bank of America Joins MMA Global as President, Chief Operating Officer

Ogury appoints Blandine Kouyaté as Chief People Officer

MMA Announces 2021 SMARTIES X and North America Shortlist

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