Global

Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC

There’s no doubting that marketing has never been more exciting or more challenging:

Marketing can be summed up in 4 words – “Great stories well told.” Or is it that marketing can be summed up as – “If you can’t have a conversation about pixels or attribution models, you are a marketer of the past.”

This session is a conversation about the Future of Modern Marketing. Or more specifically, looking to answer the question – “The Future of Modern Marketing, it’s all about Data, isn’t it?

Speakers:
Chris Babayode, MMA
Leanne Cuts, HSBC

There’s no doubting that marketing has never been more exciting or more challenging:

After an arduous year with the pandemic, consumers in India are gearing up to celebrate the festive season – while shoppers gear up to hit the sales.

The Festive Pulse Season 2021 - a new survey from The Trade Desk and YouGov looks at consumer sentiment and behaviour towards festive shopping sales. While consumers may be optimistic – 91% are planning to shop in the next few months - brands are becoming more judicious about their marketing spends.