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Data quality scoring that identifies the best in class datasets

The Neutronian Quality Index - A Data Quality Framework and Scoring Methodology

May 19, 2021

Marketers are faced with a broad array of challenges that include the increasing dominance of the walled gardens, the growing regulatory risk based on new laws from various states and countries, and the elimination of the traditional cookie-based advertising identifiers. To solve for these issues, marketers are being encouraged to leverage their 1st party data and mix it with a variety of 2nd party and 3rd party data sources to achieve the necessary scale from which to execute their campaigns.

Creative matters: How to build brands

Thursday, July 15, 2021 - 5:00am to 6:00am CEST

“Creative matters — especially in the breakdown of sales contribution,” says Dr. Leslie Wood. We discuss with our guests the role and impact of creatives on the sales contribution and how COVID-19 impacted their marketing and media strategies.

Region:

Global

Speakers:

Emma Baines

Global Director Creative Services

HelloFresh SE

Chaichana Sinthuaree

Chief Digital Officer

Eckes-Granini Group GmbH

Melanie Zimmermann

Head of Marketing

Wooga GmbH

Alexandra Vornle von Haagenfels

Head of Creative, International

Liftoff

Moderator:

Peggy Anne Salz

Chief Content Officer

Mobilegroove

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Place is the key growth driver of the 4 P’s in the digital world

Thursday, November 18, 2021 - 5:00am to 6:00am CET

Our panel of marketing experts discusses the growth framework of Dr. Dominique Hanssens. He espouses the belief that distribution is arguably the most powerful driver of growth. And newer methods of distribution in the digital age, that are low cost, can impact financial results as a means to better business performance. Speakers to be announced soon.

Region:

Global