Webinar Archive

Beyond the Bot: How Marketers Can Leverage Conversational AI for Real Results

Wednesday, April 16, 2025 - 12:30pm to 1:00pm EDT

Conversational AI is transforming marketing, enabling brands to move beyond static interactions to dynamic, real-time engagement. Consumers now expect hyper-personalized, responsive experiences across chatbots, virtual agents, and AI-powered search. For marketers, this shift presents a major opportunity to drive efficiency, improve ad performance, and accelerate customer journeys. Recent studies show conversational AI improves ad performance, increasing conversion rates and accelerating customer journeys by more than 30%.

Region:

Global

Speakers:

Paul Longo

GM, AI in Ads

Microsoft Advertising

Webinar Partner:

Watch the Webinar:

Navigating AI Regulation: Marketing in a New Era

Wednesday, March 19, 2025 - 1:00pm to 1:45pm EDT

AI and privacy regulations are evolving rapidly, presenting both challenges and opportunities for marketers. From the EU’s transformative AI Act to clashes in the U.S. between federal deregulatory efforts and state-level consumer protections, the legal landscape is changing daily. In this webinar, Alec Foster will provide a comprehensive overview of these developments, translating complex regulations into actionable strategies for modern marketing teams.

Region:

Global

Speakers:

Alec Foster

Chief Prompt Engineer & Responsible AI Lead, MMA Global, MSt AI Ethics,

University of Cambridge

Watch the Webinar:

Making the Most of Your MMA Global Benefits

Wednesday, March 5, 2025 - 12:00pm to 12:30pm EST

Are you new to MMA Global membership, considering membership, or a longtime member wanting to maximize the value of your membership? Then join Stephen Wellman as he presents an overview of MMA Global’s member benefits, share best practices for engagement, and answer your questions live.

Region:

Global

Speakers:

Stephen Wellman

Vice President, Membership

MMA Global

Watch the Webinar:

Accelerate Marketing Strategy: AI Agents for Persona Mapping and Content Planning

Thursday, February 20, 2025 - 10:00am to 12:00pm UTC

Creative Effectiveness

Overview:

Leverage AI to streamline persona mapping, content planning, and strategic workflows, enabling faster, data-driven marketing decisions for maximum impact. Ideal for marketers aiming to enhance efficiency and engagement.

Date: February 20^th

Region:

Europe, South Africa

Hidden Treasures of Measuring Brand: Illuminating how Advertising Affects Long-Term Growth

Wednesday, February 12, 2025 - 12:00pm to 1:00pm EST

Attribution

This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement challenges that marketers face today. Learn how innovative metrics, tools, and data integration techniques can quantify the impact of brand on long-term growth. With practical advice and a roadmap for implementation, this webinar is tailored for analytics, media, and brand professionals looking to improve their measurement frameworks and make smarter allocation decisions.

Region:

Global

Speakers:

Joel Rubinson

MMA MTA Expert & President

Rubinson Partners, Inc.

Vassilis Bakopoulos

SVP – Head of Industry Research

MMA

Marc Vermut

VP, The Knowledge Lab

TransUnion

Webinar Sponsor:

Watch the Webinar:

Beyond the Logo: Modern Sports Marketing Measurement for Today's Brand Leaders

Wednesday, February 5, 2025 - 12:30pm to 1:00pm EST

Attribution

Today’s sports sponsorships are far from the original logo slap. Sponsorship is now a highly effective channel for growing brands through authentic consumer engagement and experiences. Simply put, sponsorship can hit consumers’ passion points unlike any other form of marketing and create new connection points for brands.

Region:

Global

Speakers:

Kayla Ramiscal

Sr. Director

Nielsen Sports

Sam Heller

Director, US Brands

Nielsen Sports

Webinar Sponsor:

Watch the Webinar:

3. Action – The Ultimate Guide to Interactive Mobile Video Ads

Thursday, January 30, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

3. Action – The Ultimate Guide to Interactive Mobile Video Ads
Master interactive mobile video ads to drive brand growth and engagement.
Speaker: Greg Wester, SVP Marketing, Digital Turbine
Date: 30 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region:

Global, MEA, MENA

Powered by

2. Consideration – Cooperative Moments and the Attention They Harness

Thursday, January 23, 2025 - 8:30am to 9:30am UTC

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

Region:

Global, MEA, MENA