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2. Consideration – Cooperative Moments and the Attention They Harness

Jan 23, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

2. Consideration – Cooperative Moments and the Attention They Harness
Explore the power of cooperative moments and attention metrics for impactful advertising.
Speaker: Joelle Atallah, Sales Partner of Digital Turbine, MENA
Date: 23 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix

Jan 16, 2025 · Global

The MMA Academy Mobile Expert Certificate Program

1. Awareness – The Opportunity and Necessity of Using Mobile Games in Your Media Mix
Learn about the opportunity and necessity of using mobile games in your media mix.
Speaker: Yeşim Şahin Utku, Channel Partners Manager, Digital Turbine
Date: 16 January 2025 | 12:30-13:30 UAE Time | 08:30-09:30 UTC

The MMA Academy Mobile Expert Certificate Program

Fundamentals of Influencer Marketing

Dec 11, 2024 · MEA
The rise of influencer marketing has transformed the way brands connect with their audiences, making it a cornerstone of modern marketing strategies. This webinar, hosted by the MMA MENA Influencer Marketing Committee, is designed to equip marketers, entrepreneurs, and professionals with the knowledge and tools to navigate this dynamic field.
Afşin Avcı BJ Cunningham

Innovative technology brings new precision to digital advertising, under the leadership of Gulrez Alam.

Submitter's Company: 
Member Mention: 

UAE, November 7th, 2024 – ArabyAds, a leading ad-tech company headquartered in the UAE, is thrilled to announce the soft launch of its latest innovation, the Household Graph—a next-generation audience targeting solution that enhances the reach and precision of CTV and mobile advertising campaigns. This beta release marks the initial phase of introducing the Household Graph to the market, where select leading partners will help shape its future and set benchmarks in the space.

Submitter's Company: 
Member Mention: 
December 9, 2024

Dubai, August 12, 2024 – ArabyAds group and L’Oréal Middle East have forged a strategic partnership aimed at introducing a new influencer marketing platform designed to enhance brand engagement and visibility across digital channels. This collaboration leverages ArabyAds’ expertise in digital marketing and L’Oréal’s leadership in beauty to innovate influencer advocacy strategies in the MENA region.

Member Mention: 

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