Middle East & Africa

MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer Experience (CX).

Released:

February, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Research

Region:

Middle East & Africa, Türkiye

Keywords:

AI, report, MMA MEA, Türkiye

AI strategy and adoption

Marketing Org & Talent

MMA AI Adoption Study 25 | MEA

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and South Africa.

Released:

February, 2026

File Size:

8.06MB

Education Section:

Benchmark Studies, Guidelines, Research, Trends Reports

Region:

Middle East & Africa

Keywords:

AI, report, MMA MEA, Türkiye, South Africa, MENA, 2025

Data, identity and privacy

Brand Building

Marketing Org & Talent

Media & Retail Media

Retail Media Measurement Made Easy: A Guide

Advancing Knowledge.

Empowering Our Community. Shaping the Future of Marketing.

As part of MMA Academy’s ongoing commitment to elevate the marketing and media ecosystem, we are proud to launch the

MMA Academy Whitepaper Series: A curated collection of expert contributions designed to foster shared learning, encourage dialogue, and advance industry-wide understanding of emerging opportunities and challenges.

Released:

February, 2026

File Size:

4.6 MB

Education Section:

Guidelines, Research, Trends Reports

Region:

Middle East & Africa, South Africa

Keywords:

retail media, retail, measurement