New research from Marketing + Media Alliance (MMA), Monks, and iOPEX maps where agentic AI actually runs inside 100 large marketing organizations, what is blocking scale, and how the 31% who are hands-on operate differently.
That gap between vision and deployment in agentic AI is the subject of this session.
Marketing + Media Alliance (MMA), with Monks and iOPEX, surveyed 100 senior marketers, roughly 9 in 10 of them Director level or above and more than 80% at companies reporting $1B or more in revenue.
At Cannes Lions 2026, 13,000+ marketing leaders from 92 countries gathered around a single question: Where does creative advantage come from once AI handles capacity?
This report argues that the advantage has migrated. It is no longer a technology problem. AI compresses production and testing, but it cannot decide what is worth making, how a brand should behave, or which investment deserves to scale.
Yapay zeka kapasiteyi devralınca rekabet avantajı nerede kalıyor? Marketing + Media Alliance, Cannes Lions 2026'yı Global, MEA ve Türkiye merceğinden okuyor.
Cannes Lions 2026'da 92 ülkeden 13.000'i aşkın pazarlama lideri tek bir sorunun etrafında toplandı: Yapay zeka kapasiteyi devraldığında yaratıcı avantaj nereden geliyor?
A commentary on the AI Adoption Study 25, examining why Türkiye leads the region in AI awareness yet a third of its marketing leaders report no clear vision or roadmap.
The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.
Fans aren't just watching IPL 2026, they're asking AI about it. In Partnership with OptimizeGEO, MMA India presents the IPL 2026 AI Brand Visibility Tracker: the first-of-its-kind study decoding how India's top brands show up across ChatGPT, Gemini, Perplexity, and Google AI Overview — tracked daily, from March 28 through the end of the season.
Rocket Lab, el App Growth Hub con base en América Latina, se une a MiQ para acelerar su expansión internacional, con foco en Asia-Pacífico y mercados emergentes donde el mobile es el canal dominante.
MMA AI Adoption Study 25 | South Africa, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in South Africa are adopting AI across Marketing and Customer Experience (CX).
MMA AI Adoption Study 25 | MENA, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in MENA are adopting AI across Marketing and Customer Experience (CX).
