Intelligent Effectiveness: Measuring the ROI of AI on Optimization and Personalization
Over the last nine months, MMA’s Consortium for AI Personalization (CAP) has been running real-world experiments to apply AI and Machine Learning to digital advertising. Three studies have been completed with astonishing results. Two of the three studies had triple-digit gains, while the third showed no impact. Learn what worked and didn’t work in applying AI to digital advertising and hear from the CMOs and marketing practitioners involved in CAP about how these learnings have reshaped their marketing strategy.
Rex Briggs presents The AI Conundrum (MIT Press, 2024) to marketers at MMA Global's CMO/CEO Summit
The AI Conundrum is a book that will be published by MIT Press in 2024. It is co-authored with Caleb Briggs, who originated the central thesis of the book that artificial intelligence does not work the same as human intelligence and therefore has different strengths, weaknesses, and risks. To take the self-assessment, visit www.AI-conundrum.com and click the link at the top of the page. The assessment is 12 questions and provides immediate scoring upon completion.
