APAC | MMA / Marketing + Media Alliance

APAC

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From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
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Released: 
March, 2019
Region: 
Aug 12, 2026 | Ho Chi Minh City
Aug 13, 2026 | Ho Chi Minh City

Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Collective Thinking. Clear Direction. Insights that move the Industry forward

Agentic AI in CX: How Enterprise Leaders Are Reimagining Customer Journeys, Service, and Growth

Collective Thinking. Clear Direction. Insights that move the Industry forward

Enesis Group

 NEW

The State of AI in Marketing 2026 is a joint report by MMA and Decision Lab, surveying 143 marketing professionals across five Southeast Asian markets in early 2026. It finds that while 57% of organisations have reached advanced AI adoption, the real gap now lies in scaled integration, talent capability, and risk governance rather than access to tools. The report closes with practical implications to help marketers move from experimentation to disciplined, organisation-wide AI integration.

Released: 
July, 2026
File Size: 
8.06MB
Region: 
December 2nd, 2026 / Ha Noi City

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