India | MMA Global

India

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
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Released: 
March, 2019
Region: 

Tata Motors Limited

 NEW

The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-commerce landscape. Fueled by shifting consumer expectations, hyperlocal fulfillment models, and rapid digital adoption, Q-commerce is transforming how products are discovered, purchased, and delivered.

Released: 
September, 2025
Region: 

In a world where consumers are flooded with messaging, the future isn't about simply reaching a mass audience-it’s about earning their attention through precision, intelligence, and relevance. This pivotal shift is already fueling a market projected to grow at a CAGR of 10.61% over the next five years, driven by the synergy of unified data, artificial intelligence, and contextual creativity.

After two decades in this business, I have watched the advertising industry reinvent itself over and over again. From the days when four television channels and glossy magazines dominated to the explosion of digital platforms and endless scrolling feeds, one truth has remained constant: brands need to capture human attention.

A special MarTech, Data & CX Council-exclusive MMA India Café brought together leaders from McDonald’s, Google Cloud, Federal Bank, Exotel, WebEngage, AkzoNobel, TransUnion, Tata Communications and more. Outcome: the most actionable CX shift - where real-time signals, prescriptive analytics and “human-in-the-loop” design move CX from a score to a company-wide culture.

 

 

Escape Velocity Digital Pvt Ltd

MMA Global India announced the appointment of Gunjan Khetan, Director Marketing at Perfetti Van Melle India, to its Advisory Board. This appointment reflects Khetan’s significant contributions to advancing the marketing landscape in India. With over 800 member companies worldwide, MMA Global brings together marketers, martech, and media organizations to collaboratively shape the future of marketing while delivering growth in the present.