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MMA MENA Clarity Session: When You Can’t Wait: How Do You Make the Call?

Jul 1, 2026 · Middle East & Africa

There are moments when waiting isn’t an option and decisions need to be made without perfect information. This session explores how marketers across brands, agencies, and media partners are making confident, timely decisions in a fast-moving landscape. The focus is on how teams balance speed, risk, and creativity and the frameworks that help them move forward with clarity and momentum.

How AI is Rewriting Search

Jul 16, 2026 · Global

Fifteen years ago, Jim Lecinski gave marketers a name for the decisive moment in every purchase: the Zero Moment of Truth — the instant a customer turns to a screen to research before they buy. That moment built modern search marketing.

We have several webinars this coming fall. Details and registration will open soon—sign up to receive our webinar emails to be the first to know about what resources we have available.

The MMA Webinar series is designed to help build modern marketing capabilities for marketers by providing information in clear and concise sessions developed to inform and inspire.

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