Global | MMA / Marketing + Media Alliance

Global

From A Blink to A Heartbeat

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Region: 
Keywords: 
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Released: 
March, 2019
Region: 

InMobi Pte. Ltd (Indonesia)

Whitepaper
Marketers know brand builds growth—but until now, proof was elusive.
The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion reveals that traditional measurement methods have undervalued brand’s impact by up to 83%. Backed by studies from Ally, Kroger, and Campbell’s, BaP shows how brand campaigns lift favorability (+24%), drive higher conversions (4–5x), and deliver 1.8–6x greater long-term sales impact compared to short-term tactics. With BaP, CMOs finally have the evidence to defend budgets, optimize strategy, and demonstrate marketing’s full value.

Mediastore

Tuesday, November 4, 2025 - 12:00pm to 1:00pm EST

Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are pursuing personalization at scale—where it's working, where it's stuck, and what it takes to accelerate impact. Marketers report meaningful lifts from personalization, yet most programs still lean on manual execution and fragmented workflows. This session unpacks the reality behind the buzz and gives you a blueprint to move faster, smarter, and more profitably.

What You'll Learn

Region: 
Speakers: 
SVP – Head of Industry Research
Marketing + Media Alliance
Principal, EY Studio+ and Global Marketing Leader
EY
Chief Innovation Officer
Monks
Digital Marketing Manager
Bayer UK
Senior VP, Consumer Experience Officer
Altria
Vice President - Channel Marketing
SiriusXM
MMA Member Badge

MMA’s next chapter outlines what it means to lead proven marketing transformation, powered by groundbreaking, award-winning, CMO-validated models, frameworks, and knowledge

News Type: 

Wednesday, October 22, 2025 - 1:00pm to 2:00pm EDT

A new generation of brands — from fast-growing startups to forward-thinking incumbents — is demonstrating how social and environmental impact can be a source of competitive advantage and sustained growth. This session explores those emerging practices and shows how companies are moving beyond cause-marketing campaigns and CSR add-ons toward integrated strategies that create measurable business value.

Region: 
Speakers: 
Professor of Practice in Marketing
Goizueta Business School, Emory University
The Coca Cola Company Chair, Professor of Marketing
The University of Georgia, The Terry College of Business
Program Director, Marketing + Media Alliance (MMA) Marketing Org Strategy Think Tank
Faculty Member, University of Houston
Watch the Webinar:

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