Global | MMA / Marketing + Media Alliance

Global

MMA EMEA SMARTIES 2021 Effective Entry Insights

Released: 
July, 2021
Education Section: 
Best Practices, Educational Documents, Guidelines
Region: 
Europe, United Kingdom, Global
From A Blink to A Heartbeat
Personalization and CX
Creative effectiveness
Media & Retail Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Members Only
Personalization and CX
Creative effectiveness
Media & Retail Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Report

AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing – specifically the future of how we work across the full operating model internally and externally. This research offers actionable insights into building a more agile, AI-ready marketing organization.
 NEW

AI Disruption of Marketing Operating Models

MMA and BCG have partnered in an exclusive CMO survey that explores how AI is influencing key aspects of the marketing operating model. AI is reshaping marketing — specifically the future of how we work across the full operating model internally and externally. This research offers actionable insights into building a more agile, AI-ready marketing organization.

Released: 
July, 2026
File Size: 
1.7 MB
Region: 
Global
Dec
2
Wed
Wesley ter HaarMatthijs KlipSneha Ghosh
Dec 2, 2026 · Global · AI strategy and adoption

AI for Marketers: What Took Hold in 2026 and What to Build Toward in 2027

Webinar Sponsor

In 2026, we continued to see a flurry of new AI tools, but most never make it into a real marketing organization, and the ones that do rarely look like the launch post. Join us as Monks separates the 2026 shifts that took hold from the ones that only made noise, and shares what marketing leaders should build toward in 2027, grounded in a delivered client project.

AI strategy and adoptionMarketing Org & Talent
Register

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