Global | Page 2 | MMA Global
  2. Global
  2. Global

Global

The State of Consumer AI

Wednesday, October 15, 2025 - 12:00pm to 1:00pm EDT

AI

Artificial intelligence isn't just a future trend—it's already reshaping consumer behavior at scale. New research from MMA Global and Kantar reveals how people across generations are weaving AI into their daily lives, from shopping and creativity to personal expression and decision-making.

Marketers are facing a pivotal moment: consumers are adopting AI faster than many brands. Join this exclusive webinar to understand the real state of consumer AI and what it means for your marketing strategies today.

Region: 
Global
Speakers: 
Vassilis Bakopoulos
SVP – Head of Industry Research
MMA
Shepherd Laughlin
Director, Futures
Kantar
Webinar Partner:
Register Now

Instructure

Clorox

 NEW

The Quick Commerce Playbook

The Quick Commerce Playbook India 2025 is designed as a definitive guide for brands, businesses, and investors navigating India’s fast-evolving Q-commerce landscape. Fueled by shifting consumer expectations, hyperlocal fulfillment models, and rapid digital adoption, Q-commerce is transforming how products are discovered, purchased, and delivered.

Released: 
September, 2025
Region: 
APAC, India, Global
Research

The State of Video & CTV

Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.

Unified Data, AI, and Contextual Creativity are Fueling the Future of Digital Advertising

September 17, 2025

In a world where consumers are flooded with messaging, the future isn't about simply reaching a mass audience-it’s about earning their attention through precision, intelligence, and relevance. This pivotal shift is already fueling a market projected to grow at a CAGR of 10.61% over the next five years, driven by the synergy of unified data, artificial intelligence, and contextual creativity.

The New Billboards: Why Digital and OOH Advertising Are Partners, Not Rivals

September 17, 2025

After two decades in this business, I have watched the advertising industry reinvent itself over and over again. From the days when four television channels and glossy magazines dominated to the explosion of digital platforms and endless scrolling feeds, one truth has remained constant: brands need to capture human attention.

New Study by Teads and MMA Reveals Video as the Most Essential Marketing Tactic

NEW YORK, NY – September 16, 2025 – Teads, the omnichannel outcomes platform for the Open Internet, and MMA Global, the marketing trade association dedicated to architecting the future of marketing, today announced the findings of their "2025 State of Video and CTV Report." The new report examines the evolving role of video, its challenges, and its place in an omnichannel marketing strategy.

News Type: 
MMA Press Release
 NEW
Video

State of Video & CTV

Based on insights from over 100 senior marketers at leading brands and agencies, The State of Video & CTV study finds that video is now at the heart of the marketing mix. An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel. While budgets for both brand storytelling and performance are on the rise, marketers face significant challenges in proving video's value across a fragmented landscape.

Read the Press Release: 
New Study by Teads and MMA Reveals Video as the Most Essential Marketing Tactic
Released: 
September, 2025
File Size: 
4.6 MB
Education Section: 
Research, Trends Reports
Region: 
Global