Media & Retail Media | MMA / Marketing + Media Alliance

Media & Retail Media

From A Blink to A Heartbeat
Personalization and CX
Creative effectiveness
Media & Retail Media

From A Blink to A Heartbeat 2019

MMA's First Second Strategy Checklist and Facebook's Thumbstopper Creative Best Practices are what you need to win with short video ads.

Released: 
September, 2019
Education Section: 
Best Practices, Creative Effectiveness, Educational Documents
Region: 
APAC, India, Global
Keywords: 
Mobile Video
Personalization and CX
Creative effectiveness
Media & Retail Media

Executive Summary: Neuroscience Research Overview

To build on MMA’s commitment to science and truth, we studied the cognitive process of advertising in a mobile environment. Read the executive summary to learn more about the research and its findings, as well as the need for a First Second Strategy.

Released: 
March, 2019
Education Section: 
Creative Effectiveness, Research
Members Only
Personalization and CX
Creative effectiveness
Media & Retail Media

Members Only: First Second Strategy Report 2019

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Released: 
March, 2019
Education Section: 
Creative Effectiveness, Educational Documents, Research
Region: 
APAC, India, Global
Members Only
Attention and Cognitive Process in Mobile
Personalization and CX
Creative effectiveness
Media & Retail Media

Members Only: Attention and Cognitive Process in Mobile

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To prevent automated spam submissions leave this field empty.

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Released: 
March, 2019
Education Section: 
Research
 NEW
Kroger Study: Predictive Creative Scoring Leads to Real Ecommerce Outcomes
AI strategy and adoption
Media & Retail Media

Kroger Study: Predictive Creative Scoring Leads to Real Ecommerce Outcomes

Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer where the biggest gains are found. Far less attention and investment has gone into the creative that runs through that media, and that’s where the unclaimed value now sits.

Released: 
September, 2026
File Size: 
2.66 MB
Education Section: 
Creative Effectiveness, Research
Region: 
Global
Data, identity and privacy
Brand Building
Marketing Org & Talent
Media & Retail Media

South African Retail Media Landscape: 2026 Ecoscape Report

A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's retail media market against global standards. It sizes the opportunity (SA retail media estimated at R9–12bn for 2025/26, growing at roughly 12% CAGR to 2030), benchmarks SA's ad spend share against the US and UK, and sets out the five growth drivers and six structural barriers shaping the market. Built with strategic partners MTN Ads, Rainmaker Media and Standard Bank.

Released: 
February, 2026
File Size: 
4.6 MB
Education Section: 
Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, South Africa
Keywords: 
retail media, retail, measurement, South Africa
Data, identity and privacy
Brand Building
Marketing Org & Talent
Media & Retail Media

MMA Retail Media Measurement & Market Definitions Guide (The MMA South Africa Retail Media A–Z)

A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today, from ad inventory and attribution windows to CPA, CPC and closed-loop measurement. Built for brands, retailers, agencies, media owners and technology partners, it establishes a shared vocabulary for planning, buying and measuring retail media in South Africa.

Released: 
February, 2026
File Size: 
4.6 MB
Education Section: 
Guidelines, Research, Trends Reports
Region: 
Middle East & Africa, South Africa
Keywords: 
retail media, retail, measurement, South Africa

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