Webinar Partner:
Vijay Iyer
MMA India Board Member; Vice President & GM, Flipkart Ads, Flipkart Ads
Tushar Vyas
Chief Strategy Officer, WPP India & President, GroupM South Asia
Vipul Mathur
MMA India Board Member; Vice President, Ecom and Modern Trade, Hindustan Unilever Limited
Ritika Taneja
Head of eCommerce, GroupM
Tathagat Jena
Marketing Head, India Region, HMD Global
Moneka Khurana
Country Head & BOD Member, MMA Global India
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
- Insights around expected consumer sentiment (based on a consumer survey and data-backed insights)
- Role of digital in the consumer journey (based on a consumer and a brand marketers’ survey)
- Key challenges for marketers and recommended marketing approaches to establish optimal visibility and drive performance
The session will allow the attendees to understand how they can capitalize on the upcoming festival season to meet business outcomes and targets.
