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The Modern Marketing Reckoner 2025-2026 Indonesia serves as a strategic compass for marketers navigating an era defined by rapid transformation, …
Advancing Knowledge. Empowering Our Community. Shaping the Future of Marketing. As part of MMA Academy’s ongoing commitment to elevate the m…
A market-sizing and benchmarking report from the MMA South Africa Retail Media Task Force and the Data + CX Think Tank (DATT), mapping South Africa's…
A practitioner's glossary from the MMA South Africa Retail Media Task Force, defining the terms, metrics and formulas driving retail media today,…
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2024 SMARTIES Awards winners. This booklet features detailed campaign …
The Knitwear category has firmly established its dominance in Vietnam's cold-weather social media landscape, particularly driven by Northern…
This report explores the evolving landscape of Matcha conversations on Vietnamese social media in 2025, where trends, user behaviors, and brand…
Vietnamʼs facial skincare industry is entering an important transition phase, as growth is no longer driven by intensive treatments or complex …
MMA SMARTIES Unplugged Indonesia 2026 Booklet is a practical guide to what award-winning marketing looks like today, bringing together the campaigns, …
MMA and MediaRadar analyzed five years of advertising across 10 industries and 6 channels. The biggest differences are between categories, not…
Marketers have spent years perfecting how media is bought and targeted, and in a world where that precision has become table stakes, it’s no longer w…
Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
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