[MMA's Media & Data Board] truly is a group that's passionate about media and cares so much about making the future media marketplace better for business and the customers & communities we all serve. What a tremendous privilege to serve with this group!
The MMA is the only trade group I've been a part of that addresses the real issues that impact the every day job of running Marketing. A lot of organizations talk about those things but aren't actively doing work to make things better and easier for leaders.
MMA is where you want to be if you want to have your finger on the pulse of where marketing is headed. The organization is all substance, little hype.
The MMA membership is really important to me. I understand more about what our marketers and our partners really need in the industry, what they expect from us going forward on how we can work together to make sure that we're all on the same path in terms of some of the big issues in the industry.
If you want to be part of an organization that's truly at the forefront of catalyzing all the change and transformation that is happening in our industry, MMA is the place to be.
MMA is a great collection of CMOs that's global and very progressive and forward-looking. I don't think there's a better collection of high profile, very knowledgeable, very progressive CMOs in any other organization in the world.
The MMA's focus on the CMO is what really sets them apart. They're focused on the topics, the challenges and the opportunities to bring that community to make sure that they're fueled by insights to go and make change happen.
Marketing today is really hard. Being part of the MMA, I'm able to compare notes with others that are struggling on what's next in the industry and get real advice from peers I trust that help me propel my business forward. If you only have one organization you can be a part of, and if you have tough, tough issues that you need to tackle, whether it's measurement, AI, or where to invest resources, the MMA is where you should go.
